Fitur, the renowned international tourism trade fair, is set to unite the global tourism industry from January 22 to 26 at IFEMA Madrid, against the backdrop of a robust tourism recovery. As highlighted by UNWTO, international tourist arrivals surged by over 20% in the first quarter of 2024 compared to 2023, surpassing 285 million travelers. These promising statistics pave the way for an exceptional 45th edition of Fitur, anticipated to build upon the record-breaking achievements of the previous year.
Emphasizing its role as a pivotal platform, Fitur 2025 will encompass the entire tourism value chain, showcasing diverse countries, destinations, accommodations, agencies, technology firms, transport providers, and global institutions. It promises to unveil the latest industry trends and innovations, underscoring its commitment to driving business growth, fostering knowledge exchange, and promoting sustainability and competitiveness.
With Mexico as the Partner Country, this edition of Fitur aims to amplify global tourism business opportunities while advancing industry knowledge through insightful sessions and specialized segments. It remains dedicated to enhancing networking opportunities, global visibility, direct sales, and professional development, thereby bolstering the resilience and dynamism of the tourism sector.
Fitur 2025 will feature ten specialized sections, including Fitur 4all focusing on accessibility, Fitur Cruises dedicated to cruising, Fitur Know-How & Export promoting Spanish tourism expertise internationally, and Fitur LGTB+ advocating for diversity and inclusion in tourism destinations. Additionally, segments like Fitur Lingua, Fitur Screen, Fitur Sports, Fitur Talent, Fitur TechY, and Fitur Woman will address various facets of tourism growth and innovation.
As part of its sustainability commitment, Fiturnext will explore how tourism can contribute to sustainable food management, underscoring its role as a conscientious industry leader. The fair will also host Travel Technology, a hub for global travel tech companies, projecting sustained growth following a notable 23% increase in participation in 2024.
María Valcarce, Director of Fitur, expressed optimism for the upcoming edition, reflecting on the continued support from public and private sectors and stakeholders across the tourism value chain. As Fitur sets the stage for the annual tourism calendar, Valcarce anticipates further consolidating its global influence amidst favorable international tourism trends in the first half of the year.
