The Nepal Tourism Board (NTB) made a remarkable impact at the 18th China Outbound Travel and Tourism Market (COTTM 2025), held from April 24-26 at the Beijing National Agricultural Exhibition Hall. This prestigious event served as a crucial platform for Nepal to forge stronger tourism relationships with China, one of the largest sources of international travelers. The three-day exhibition saw nearly 50 global destinations participating, but Nepal’s distinctive offerings captured significant attention.
During the event, NTB delivered an immersive presentation designed to bring Nepal’s extraordinary tourism potential to life. The showcase highlighted the country’s breathtaking landscapes, from the snow-capped peaks of the Himalayas to its ancient temples, vibrant cultural heritage, and bustling markets. The goal was clear: to ignite curiosity among potential Chinese travelers and encourage them to explore Nepal’s rich natural and cultural wonders.
The Nepal pavilion was graced by His Excellency Dr. Krishna Prasad Oli, Ambassador of Nepal to China, who was accompanied by senior officials, including Mr. Manhari Dangal, First Secretary, and Mr. Chinaman Singh Budhathoki, Vice Consul, Consulate General of Nepal in Chengdu. Their participation underscored the diplomatic importance of Nepal’s involvement in the event and highlighted the country’s commitment to enhancing bilateral tourism cooperation. The delegation engaged in meaningful discussions with Chinese travel trade representatives, exploring new opportunities for tourism development.
The Nepal pavilion was designed to reflect the country’s rich cultural heritage, featuring traditional Nepali architecture and cultural artifacts. The immersive exhibition allowed visitors to experience Nepal’s iconic destinations through visual presentations and interactive displays. Key highlights included stunning depictions of Nepal’s natural beauty, biodiversity, and adventure tourism opportunities. The pavilion also showcased the hospitality and services provided by the Nepali travel trade sector, allowing for productive discussions between Nepali and Chinese tour operators.
In addition to the visual exhibits, the event saw a series of partnership discussions between Nepali travel professionals and their Chinese counterparts. NTB representatives and Chinese tour operators exchanged valuable insights into the tourism markets of both countries. These discussions were focused on creating long-term partnerships and exploring avenues for collaboration in the travel and tourism industry.
The participation of Nepal at COTTM 2025 is expected to yield multiple benefits for Nepal’s tourism industry. Firstly, it aims to increase Chinese tourist arrivals, a critical market for Nepal’s tourism sector. Secondly, it will foster enhanced bilateral cooperation between Nepal and China in tourism, ensuring that both countries benefit from strengthened travel ties. Furthermore, COTTM 2025 will open new doors for tourism stakeholders, creating fresh opportunities for business and development. Nepal’s strategic presence at the event will also improve the country’s position in China’s outbound tourism market, promoting the country as an ideal destination for Chinese travelers.
COTTM is widely regarded as one of the most important B2B platforms for outbound tourism, focused solely on China’s growing outbound travel market. Since its inception in 2005, COTTM has been instrumental in developing China’s outbound tourism sector, offering a vital venue for international destinations to connect with Chinese travel professionals. The event facilitates important discussions, partnerships, and collaborations between tourism product suppliers and Chinese travel trade professionals. This makes COTTM a pivotal opportunity for Nepal to showcase its unique tourism offerings to the Chinese market.
NTB’s participation in COTTM 2025 not only underscores Nepal’s potential as a key tourism destination but also sets the stage for fostering long-term relationships between the Nepali and Chinese tourism sectors. As Nepal continues to recover from the impacts of the global pandemic, strengthening ties with China’s tourism industry will play a critical role in the country’s economic revival and the growth of its tourism sector.
The success of Nepal’s participation at COTTM 2025 marks a significant step forward in the country’s ongoing efforts to position itself as a premier travel destination in Asia. With its unparalleled natural beauty, rich cultural heritage, and warm hospitality, Nepal is well-poised to attract a larger share of the Chinese outbound tourism market in the years to come.
