A multi-country journey to recognize excellence in South Asian tourism and hospitality has begun with the official launch of the 9th edition of the South Asian Travel Awards (SATA) evaluation process in Colombo.
From May 6 to May 11, a distinguished three-member jury panel will evaluate Sri Lankan nominees before evaluating Bengaluru, India, properties and services. To ensure widespread regional representation and recognition, the evaluation process will continue in important South Asian cities such as New Delhi, Kathmandu, Paro, Dhaka, and Malé.
South Asian Travel Awards
SATA has made a name for itself as a leading forum for honoring exceptional contributions to South Asia’s tourism and hospitality industries over the last eight years. The awards honor excellence in a variety of fields, including service providers, hotels and resorts, and creative tourism projects.
At the SATA 2025 Gala Ceremony, which will take place in Negombo, Sri Lanka on September 19–20, the results of this year’s evaluations will be revealed and celebrated in front of business executives, government officials, and members of the international press.
