Mexico’s Grupo Brisas has joined the World Travel & Tourism Council (WTTC) as a Regional Member, strengthening the hotel group’s engagement with the global Travel & Tourism industry as it marks 25 years of growth and expansion. Grupo Brisas, a 100% Mexican hotel company, is celebrating its 25th anniversary in 2026. Over the past quarter-century, the group has established itself as a leading name in Mexico’s luxury and business hospitality sector, building a portfolio of 14 hotels with more than 3,300 rooms across the country.
The company is entering a new phase of expansion focused on strengthening its presence in major leisure and business destinations. Its strategy combines investment, innovation, and personalized hospitality while maintaining the authentic Mexican character that has defined the group since its establishment. With more than 3,400 employees, Grupo Brisas continues to focus on delivering high-quality experiences to domestic and international travelers.
Major Expansion Projects Underway
As part of its growth strategy, Grupo Brisas is advancing several major developments across Mexico. Among the key projects is the development of 99 luxury residences at NIZUC Resort & Spa in Cancún, further expanding the group’s presence in the Mexican Caribbean’s high-end tourism market. The company is also developing a new ultra-luxury resort and real estate project in Los Cabos, one of Mexico’s most important luxury leisure destinations.
In Mexico City, Grupo Brisas is preparing additional projects, including a boutique hotel in the Historic Center. The development is expected to strengthen the group’s position in the urban luxury hospitality segment while expanding its accommodation offering for visitors to the capital. These investments underline Grupo Brisas’ long-term commitment to tourism development and its ambition to establish new standards in hospitality and guest experiences.
Four Distinctive Hospitality Brands
Grupo Brisas operates a diverse portfolio through four flagship hospitality concepts: NIZUC Resort & Spa, Las Brisas, Galería Plaza and Sunrock Hotel & Suites. NIZUC Resort & Spa represents the group’s ultra-luxury offering in the Mexican Caribbean, providing a high-end resort experience for international and leisure travelers. The Las Brisas brand is associated with romance, tradition and distinctive resort experiences, building on the legacy of Las Brisas Acapulco, which has been a symbol of Mexican luxury and hospitality since the mid-20th century.
Galería Plaza focuses on the contemporary business traveler, with properties designed to serve the needs of guests visiting Mexico’s major urban and commercial destinations. Meanwhile, Sunrock Hotel & Suites provides an extended-stay hospitality experience in Los Cabos, adding flexibility to Grupo Brisas’ portfolio. Although each brand targets different market segments, they share the company’s core values of personalized service, quality, and authentic Mexican hospitality.
WTTC Welcomes Grupo Brisas
Welcoming Grupo Brisas to the WTTC, Gloria Guevara, President & CEO of WTTC, highlighted the hotel group’s experience, diverse portfolio, and ambitious expansion plans. “We are delighted to welcome Grupo Brisas as a Regional Member. With a 25-year legacy of hospitality excellence, a diverse portfolio of iconic brands, and an ambitious vision for growth across Mexico, Grupo Brisas represents the innovation, quality and leadership that are driving the future of Travel & Tourism in the region,” Guevara said. She added that WTTC looks forward to working with Grupo Brisas to strengthen industry collaboration, support sustainable growth and create new opportunities that showcase Mexican hospitality to travelers worldwide.
Grupo Brisas Looks to Global Collaboration
Antonio Cosío Pando, CEO of Grupo Brisas, said joining WTTC represents an important milestone for the company as it celebrates 25 years of growth and evolution. According to Cosío Pando, membership will allow Grupo Brisas to bring its experience and vision to a global community of Travel & Tourism leaders and participate in discussions shaping the future of the industry.
He emphasized Mexico’s significant tourism potential and said the company looks forward to working with WTTC and its members to promote sustainable growth, innovation and new opportunities while continuing to showcase the warmth and quality of Mexican hospitality.
Strengthening Mexico’s Tourism and Hospitality Sector
Grupo Brisas’ growing portfolio and new investments come as Mexico continues to strengthen its position as a major international tourism destination. Through its expansion across leisure and business markets, the company is seeking to contribute to the development of Mexico’s hospitality infrastructure while creating new accommodation options for travelers.
The group’s WTTC membership is expected to provide opportunities for greater collaboration with leading global Travel & Tourism companies and industry stakeholders, particularly on issues including sustainable tourism, innovation, investment and long-term sector growth.
About WTTC
The World Travel & Tourism Council (WTTC) represents the private sector of the global Travel & Tourism industry and serves as a leading authority on the sector’s economic and social contribution. Its membership includes chairpersons, presidents and CEOs of leading travel and tourism companies across hotels, airlines, airports, cruise lines, tour operators, technology platforms and destinations. WTTC works to promote sustainable growth in Travel & Tourism by encouraging collaboration between industry leaders and governments, influencing global policy and providing research on the sector’s economic impact.
About Grupo Brisas
Grupo Brisas is a wholly Mexican-owned hotel company specializing in luxury and business hospitality. Celebrating its 25th anniversary in 2026, the group operates more than 3,300 rooms through its four hospitality concepts: NIZUC Resort & Spa, Las Brisas, Galería Plaza and Sunrock Hotel & Suites.
The company traces its identity to the iconic Las Brisas Acapulco and has evolved into a diversified hospitality group with properties serving luxury leisure, resort, business and extended-stay markets. With new developments planned in Cancún, Los Cabos and Mexico City, Grupo Brisas is continuing its expansion while maintaining its focus on international service standards and an authentically Mexican approach to hospitality.
