Marriott International has reached a major milestone in Mexico with the opening of its 300th property in the country, Courtyard by Marriott Torreón, expanding its portfolio to more than 44,000 rooms across 25 brands. The milestone reflects the Marriott International’s continued expansion across Mexico’s resort destinations, major cities and emerging business and industrial markets, supported by strong travel demand and a growing development pipeline.
76 Hotels in Development Pipeline
As of the second quarter of 2026, Marriott has 76 hotels representing more than 12,000 rooms in its development pipeline in Mexico. The Marriott International expects to open more than 10 additional hotels in the country before the end of 2026. Mexico is Marriott’s largest market in the Caribbean and Latin America region, accounting for more than half of the company’s operating properties in the region and nearly 40% of its regional development pipeline. According to Marriott International, expansion is being driven by a combination of new developments, hotel conversions and growth in high-demand destinations.
Conversions Drive Portfolio Expansion
Hotel conversions account for approximately 35% of Marriott’s signed development pipeline in Mexico, highlighting the growing role of conversion-friendly brands in the Marriott International’s expansion strategy. Brands including The Luxury Collection, Autograph Collection and Tribute Portfolio Hotels are supporting the conversion strategy by providing flexible platforms for independent and existing hotel properties to join Marriott’s global network.
Recent examples include Royalton Splash Riviera Cancun, an Autograph Collection All-Inclusive Resort, and Paraiso de la Bonita, a Luxury Collection Resort, Riviera Maya, Adult All-Inclusive. Alejandro Acevedo, Regional Vice President of Development for Marriott International in the Caribbean and Latin America, said reaching 300 properties reflects the strength of Marriott’s brands and continued momentum in the Mexican market.
He said the Marriott International is using flexible conversion platforms, expanded all-inclusive offerings, branded residences and targeted development in regional business hubs to provide owners with different opportunities to create value while giving Marriott Bonvoy members more accommodation choices.
Luxury and All-Inclusive Segment Expands
Mexico’s coastal destinations continue to be an important growth area for Marriott, particularly in the luxury and all-inclusive segments. In June, the company opened The St. Regis Costa Mujeres Resort, Cancún, a beachfront luxury property located near protected mangroves and the barrier reef.
In May, Marriott International also introduced The Westin Playa Vallarta, an All-Inclusive Resort, following its conversion and marking the Westin brand’s first all-inclusive property in Mexico. Further coastal expansion is planned with Casa Nizuc, a Tribute Portfolio Resort, expected to open in November. Marriott has also signed an agreement with BlueBay Group to introduce a Marriott Hotels all-inclusive resort in Riviera Maya.
Under a separate agreement with The Reef Resorts & Spa, three properties, The Reef Playacar, The Reef 28 and The Reef Coco Beach—are planned to join the Tribute Portfolio Hotels collection. Together, the properties will add 676 rooms to Marriott’s all-inclusive pipeline and introduce the brand to Playa del Carmen.
Expansion Beyond Traditional Tourism Centers
Marriott is also extending its presence beyond Mexico’s established tourism destinations into secondary and tertiary markets, particularly regional manufacturing, trade and business hubs. Recent openings include Sheraton León in April, Fairfield by Marriott San Luis Potosí Los Lagos in July and Courtyard by Marriott Torreón in August. The company also plans additional developments in states including Chihuahua, Michoacán and Puebla, with several properties expected to open in 2027.
More Properties Planned Across Major Brands
Marriott’s upcoming Mexican portfolio includes Hotel Boca Alameda, Mexico City, Autograph Collection, Delta Hotels by Marriott Chihuahua and CASAMAYOR Hotel Hacienda, Autograph Collection. The developments reflect the company’s strategy of expanding across multiple segments, from select-service and traditional business hotels to luxury resorts, all-inclusive properties and conversion projects.
Long-Term Commitment to Mexico
The 300-property milestone strengthens Marriott International’s presence in one of its largest markets in the Caribbean and Latin America region. With more than 44,000 rooms already operating and another 76 hotels in the pipeline, the company is continuing to expand its footprint across Mexico’s tourism destinations, urban centers and emerging business markets. Marriott said its growth in Mexico is supported by local partnerships and the reach of its Marriott Bonvoy loyalty program, while its expanding portfolio is aimed at serving both leisure and business travel demand across the country.
