In a strategic move to strengthen its presence in Europe’s high-end leisure market, Minor Hotels has announced plans to open two luxury resorts along the Adriatic coast, marking a major expansion into Slovenia and Croatia. The properties, currently undergoing extensive refurbishment, are scheduled to reopen in March 2026 and will officially relaunch in 2027 under the Anantara and Minor Reserve Collection banners. This development underscores the company’s ambition to capture growing demand for premium resort experiences in emerging European destinations beyond traditional tourism hubs.
Strategic Focus on the Rising Adriatic Tourism Market
The expansion reflects the increasing global appeal of the Adriatic Coast, which has become a magnet for travelers seeking scenic beauty, cultural authenticity, and wellness-driven travel. Both countries have seen a steady rise in international arrivals due to their blend of historic charm, sustainable tourism initiatives, and unspoiled natural landscapes.
By targeting these destinations, the hospitality group aims to diversify its European portfolio while responding to a shift in traveler preferences toward experiential stays in less crowded yet culturally rich locations. The minor resorts are expected to cater to discerning guests looking for wellness retreats, immersive cultural experiences, and premium leisure offerings.
Slovenia Property to Debut Under Minor Reserve Collection
The Slovenian project will transform the historic Hotel Palace in Portorož into a flagship property under the Minor Reserve Collection. The 183-room resort will combine contemporary luxury with the region’s long-standing wellness traditions, positioning itself as a leading destination for spa and health tourism.
Renovation plans include upgraded accommodations, three restaurants, three bars, and a large wellness complex featuring indoor and outdoor pools alongside traditional treatments. Direct beach access and a design philosophy that blends heritage with modern comfort are expected to create a distinctive retreat that reflects the area’s identity while meeting international luxury standards.
Anantara Brand to Enter Croatia with Istria Resort
In Croatia, the company will introduce the Anantara brand through the redevelopment of a 186-room resort in Savudrija on the Istrian Peninsula. The minor resort will feature multiple dining venues, four bars, a modern MICE facility, and a comprehensive wellness centre designed to deliver a holistic guest experience.
One of its defining features will be its proximity to a championship golf course overlooking the coastline, offering a unique blend of recreation and relaxation. The property will emphasize experiential luxury, incorporating local culture, gastronomy, and regional traditions into its guest programming to create an authentic yet refined stay.
Partnership with Regional Developer Strengthens Project
Both resorts will be owned by MK Group, a major regional player with interests spanning tourism, real estate, renewable energy, and agriculture. The collaboration brings together international hospitality expertise and strong local market knowledge, ensuring the developments align with regional culture while maintaining global brand standards.
This partnership model reflects a broader strategy of working with established local stakeholders to accelerate growth in high-potential destinations, enabling faster expansion while maintaining operational excellence.
Strong Connectivity Enhances Destination Appeal
Accessibility is expected to play a vital role in the success of the new resorts. The locations are well connected to several regional gateways, including Trieste Airport, Portorož Airport, Pula Airport, and Rijeka Airport. This network of nearby airports will provide convenient access for both European and long-haul travelers, positioning the resorts as easily reachable luxury escapes.
Their locations also allow visitors to explore nearby historic towns, vineyards, and coastal landscapes, making the properties attractive bases for broader regional travel experiences.
Driving the Future of Luxury and Wellness Tourism in Europe
The Adriatic expansion represents a significant milestone in the company’s long-term European growth strategy, with a focus on luxury leisure, wellness tourism, and culturally immersive travel. As demand rises for exclusive accommodations in emerging markets, the new resorts are expected to redefine upscale hospitality standards in Central and Southeastern Europe.
By integrating local heritage with world-class amenities, these developments aim to elevate Slovenia and Croatia’s status on the global luxury tourism map while offering travelers new alternatives to Europe’s traditional destinations.
