The Nepal Association of Tour and Travel Agents (NATTA), in collaboration with USAID Trade & Competitiveness and Uptrendly Media, successfully organized a two-day Content and Influencer Marketing Workshop at MIT College on December 2nd and 3rd, 2024.
The workshop, which attracted over 65 participants from the local tourism sector, aimed to equip businesses with the latest strategies to engage luxury travelers through effective content creation and influencer marketing techniques.
Attendees, ranging from tourism operators to marketers, learned how to enhance their digital presence and develop compelling narratives that resonate with high-end clientele. The session focused on the use of social media, influencers, and digital content to create a deeper connection with potential luxury travelers, offering a significant opportunity to elevate Nepal’s tourism sector.
This collaborative initiative marks a significant step in fostering the growth of Nepal’s tourism industry by embracing modern marketing approaches to reach a wider audience. Participants left the workshop with actionable insights, ready to implement the strategies discussed and boost their businesses’ appeal to the luxury travel market.
