NIC Asia Bank Limited has signed a Memorandum of Understanding (MoU) with IME Hospitality Private Limited to provide special discounts and value-added services to the bank’s customers across various hospitality and tourism facilities.
The MoU was formally signed by Bimal Lamsal, Head of Digital and Transaction Banking at NIC Asia Bank, and Prasanna Adhikari, Chief Executive Officer of IME Hospitality Private Limited, marking the beginning of a strategic partnership aimed at enhancing customer benefits while promoting digital payment practices in Nepal.
10 Percent Discount on Multiple Services
Under the agreement, customers using NIC Asia Bank’s debit and credit cards will be eligible to receive up to 10 percent discount on a wide range of services offered by IME Hospitality. The discount will be applicable across IME Hospitality’s hotels, restaurants and cable car services.
The participating facilities include Hotel Le Himalaya in Lazimpat, Ila Hotel and Resort in Maulakali, Ila Comfort in Baglung, The Lakeside Resort in Pokhara, Sake & Feng Restaurant in Lazimpat, Maulakali Cable Car and Lumbini Cable Car. Customers can enjoy the discount by making payments directly through NIC Asia Bank’s debit or credit cards at these outlets.
Boost to Digital Payment Adoption
According to NIC Asia Bank, the collaboration is expected to provide tangible financial benefits to customers while also supporting the broader national goal of promoting cashless transactions and strengthening Nepal’s digital payment ecosystem.
The bank expressed confidence that the partnership will encourage more customers to shift toward digital modes of payment by offering attractive incentives, thereby contributing to increased transparency, convenience and efficiency in financial transactions.
Strengthening Hospitality and Tourism Linkages
IME Hospitality, a growing name in Nepal’s hospitality and tourism sector, operates a diversified portfolio of hotels, restaurants and cable car services across major tourism destinations. Through this partnership, the company aims to expand customer reach and enhance service accessibility for digitally active consumers.
Both institutions stated that such collaborations play a vital role in integrating banking services with lifestyle and tourism sectors, creating a mutually beneficial ecosystem for customers and service providers alike.
The MoU also reflects the commitment of NIC Asia Bank to continuously introduce customer-centric initiatives, leveraging partnerships to add value to everyday banking experiences. With this agreement now in effect, NIC Asia Bank cardholders can enjoy premium hospitality services at reduced costs while contributing to the growth of digital transactions across Nepal’s tourism industry.
