Nepal Tourism Board and seven Nepali tourism companies are participating in the Seoul International Travel Fair 2026 in South Korea to promote Nepal’s tourism, culture, and Himalayan travel experiences globally. The Nepal Tourism Board (NTB), together with seven leading tourism companies from Nepal, is participating in the Seoul International Travel Fair (SITF) 2026, one of South Korea’s largest and most prestigious tourism exhibitions.
The four-day event is being held from June 4 to 7, 2026, at the COEX Convention and Exhibition Center in Seoul, South Korea. Through its participation, Nepal aims to strengthen its tourism presence in the Korean market and promote the country as a premier destination for adventure, culture, nature, and spiritual tourism.
Nepal Stall Showcases Himalayan Experiences and Cultural Heritage
At the exhibition, visitors are being invited to explore Nepal through Stall B005, where the country is showcasing its unique blend of Himalayan landscapes, living heritage, diverse culture, and authentic travel experiences.
The Nepal pavilion highlights trekking, mountaineering, adventure tourism, cultural tours, wellness tourism, and other tourism products aimed at attracting both leisure travelers and travel trade professionals from South Korea and international markets. The Nepal Tourism Board stated that the participation is part of its continued efforts to promote Nepal globally and expand tourism partnerships in East Asia.
Participating Nepali Companies
The following Nepali tourism companies are representing Nepal at the international fair:
- Journey DMC
- Alpine Club of Himalaya
- Himalaya Safety Treks & Expedition Pvt. Ltd.
- Pearl Holidays Pvt. Ltd.
- Taleju Adventure Pvt. Ltd.
- The Trek Nepal Pvt. Ltd.
- Himalayan Guides Nepal Treks & Expedition Pvt. Ltd.
Strengthening Nepal–Korea Tourism Relations
Tourism entrepreneurs believe that Nepal’s participation in SITF 2026 will help strengthen tourism ties between Nepal and South Korea, increase visitor arrivals, and create new business opportunities in the international tourism market.
The exhibition also provides a platform for networking, business-to-business meetings, and collaboration between global tourism stakeholders, travel agencies, and destination marketers.
