The rescheduled World Tourism Day 2024 celebration, organized by NuwaKoTT GHAR and Radio TOURISM, marked the 45th anniversary of the global event with a vibrant program dedicated to promoting tourism and cultural heritage. Led by Bikram Pandey Kaaji, the Consul General of Greece, the event introduced a groundbreaking tourism product in honor of Raj Mata Maya Devi, a pioneering initiative that pays tribute to a royal female figure for the first time. Guests were presented with khada from Lumbini, symbolizing spiritual and cultural unity.
Bikram Pandey Kaaji also introduced the concept of “spiritual sports,” a movement that started in 2017. As part of this initiative, he unveiled plans for the Queen Maya Maternity Route Marathon, the world’s first women empowerment spiritual sports event. Scheduled for May 12, 2025, coinciding with Buddha’s birthday, the marathon will be celebrated as Queen Maya Devi Mother’s Day. The route, running from Lumbini to Kapilvastu, will highlight sustainable tourism and support local economies, much like the Tenzing-Hillary Everest Marathon. Kaaji shared his vision of “A home away from home is Buddha’s home,” reinforcing tourism rooted in Nepal’s rich historical and cultural heritage.
Chiri Babu Maharjan, Mayor of Lalitpur Metropolitan City (LMC), spoke on LMC’s commitment to preserving both tangible and intangible heritage. He highlighted the restoration efforts of earthquake-damaged monuments, noting that only one site remains to be completed with artistic bricks. Additionally, he addressed improvements in rainwater management, in collaboration with the Asian Development Bank, to protect landmarks like Patan Durbar Square.

Former Tourism Minister Yankila Sherpa commended the launch of the new tourism product, emphasizing its role in innovating Nepal’s tourism landscape. She encouraged organizations like TAAN and NTB to explore similar routes while applauding the contributions of female riders. Sherpa also underscored the environmental benefits of trekking and expressed gratitude to all stakeholders working toward sustainable tourism.
A special recognition was given to the Dui Pangre Queens, a women’s two-wheeler rider group, for their contributions to tourism. A representative from the group shared their experiences from a four-day ride inspired by the newly launched route, highlighting the importance of collaboration in supporting women-led tourism initiatives. “Let’s keep moving forward together and we wish to continue these rides,” the representative stated.
The celebration served as a powerful reminder of tourism’s potential to promote heritage, empower communities, and support sustainability. With diverse voices advocating for progress, the event underscored Nepal’s commitment to blending cultural preservation with modern tourism strategies.