The World Travel & Tourism Council (WTTC) has welcomed ClubMed Lifestyle Group as its latest Global Member, strengthening the council’s representation of leading companies shaping the international Travel & Tourism industry. The addition brings Club Med’s decades of experience in premium hospitality, all-inclusive resorts and diversified vacation experiences into WTTC’s global network of tourism industry leaders.
Club Med’s 76-Year Legacy in Global Tourism
Founded in 1950, Club Med has built a strong international presence over the past 76 years and currently operates 69 premium resorts worldwide. The company has also established a global sales network spanning six continents and more than 40 countries and regions, giving it a broad reach across some of the world’s most important tourism markets.
Club Med offers a diverse portfolio of vacation experiences, including sun-and-beach destinations, mountain and ski resorts, and near-urban destinations. Its mountain and ski portfolio has a presence across all four of the world’s major ski destinations: the European Alps, Hokkaido in Japan, North America and Northeast China.
Premium All-Inclusive Model and G.O. Culture
A key element of Club Med’s identity is its premium all-inclusive resort model, supported by its distinctive G.O. culture. G.O., short for Gentils Organisateurs or “Gracious Organisers,” represents Club Med’s approach to hospitality, where staff play an active role in creating engaging and memorable experiences for guests. Over the decades, this model has helped Club Med develop a distinctive position in the global leisure tourism market, with vacation experiences designed around active participation, personal interaction and emotional connection.
Expanding Vacation Lifestyles Through an Asset-Light Model
Building on Club Med’s established brand influence and international operating capabilities, ClubMed Lifestyle Group is expanding its vacation portfolio through an asset-light business model. Its development strategy includes Integrated Vacation Destinations and Cultural-Tourism Complexes, reflecting a broader effort to diversify vacation lifestyles and respond to changing consumer expectations in the global tourism market. Under its mission of “Better Vacation, Better Life,” the group aims to provide high-quality vacation experiences to travellers around the world while continuing to develop new concepts within the tourism and lifestyle sectors.
WTTC Highlights Club Med’s Global Contribution
WTTC President & CEO Gloria Guevara welcomed ClubMed Lifestyle Group to the council, highlighting the company’s long-standing contribution to the international leisure travel industry. “We are delighted to welcome ClubMed Lifestyle Group as a Global Member. For more than seven decades, Club Med has helped shape the global leisure travel landscape, building a trusted premium brand with a worldwide footprint and a strong reputation for delivering exceptional guest experiences.”
Guevara further highlighted Club Med’s combination of resort operations, innovative vacation concepts and expanding lifestyle offerings, describing these elements as representative of the evolving Travel & Tourism sector. According to her, the company reflects the dynamism and long-term vision increasingly driving the future development of global Travel & Tourism.
ClubMed Lifestyle Group Looks to Expand Global Collaboration
Xiaoliang Xu, CEO of Fosun International and Chairman of ClubMed Lifestyle Group, also welcomed the opportunity to join the WTTC platform. He said the company looks forward to using the platform to engage in business discussions with tourism leaders and experts from around the world. Xu also expressed an interest in exploring new collaboration opportunities and working with international tourism stakeholders to identify future directions for the industry.
Strengthening Global Industry Cooperation
ClubMed Lifestyle Group’s membership comes as the global Travel & Tourism industry continues to evolve through changing traveller preferences, new tourism business models and increasing demand for diversified vacation experiences. Membership in WTTC provides ClubMed Lifestyle Group with a platform to engage with senior leaders from across the international tourism ecosystem and participate in discussions surrounding the sector’s future development.
About the World Travel & Tourism Council
The World Travel & Tourism Council (WTTC) is the global body representing the private sector of Travel & Tourism and serves as a leading authority on the sector’s economic and social contribution worldwide. Its membership includes chairmen, presidents and CEOs of major travel and tourism companies, covering hotels, airlines, airports, cruise lines, tour operators, technology platforms and destinations across major regions of the world.
WTTC works to promote sustainable growth across the Travel & Tourism sector by encouraging collaboration between industry leaders and governments, helping shape global policy and providing research on the industry’s economic impact. With ClubMed Lifestyle Group joining its membership, WTTC further expands its network of global tourism businesses working together to address opportunities and challenges facing the international Travel & Tourism industry.
