The World Travel & Tourism Council (WTTC) has welcomed Messe Berlin Americas as a Regional Member, bringing together the global tourism industry body and the organiser of ITB Americas, the newest addition to Messe Berlin’s international ITB brand portfolio. The partnership reinforces the shared commitment of both organisations to strengthening the global Travel & Tourism sector and expanding business cooperation, knowledge exchange and industry collaboration across the Americas.
ITB Americas to Unite the Region’s Travel Industry
ITB Americas is set to become the first and only travel trade show to bring together North America, Central America, South America and the Caribbean under a single business-to-business platform. The event is designed to connect the region’s entire travel and tourism ecosystem, creating opportunities for business networking, knowledge sharing and collaboration among tourism stakeholders from across the Americas and international markets.
The inaugural edition of ITB Americas will bring together destinations, tourism boards, travel buyers, travel companies, hospitality brands, airlines, technology providers, MICE professionals and industry leaders. The event is expected to welcome more than 5,000 attendees and participants from over 42 countries and regions. Trade visitors can register to attend ITB Americas 2026 and connect with leading companies and organisations from across the global travel and tourism industry.
Messe Berlin Americas Expands ITB’s Global Presence
Organised by Messe Berlin Americas, the regional subsidiary of Messe Berlin, ITB Americas builds on the company’s established global portfolio of travel trade shows. The event is designed to become a leading gateway to the travel and tourism industry across the Americas by providing a platform for industry stakeholders to establish business connections, exchange knowledge and develop long-term partnerships. By joining WTTC as a Regional Member, Messe Berlin Americas has further strengthened its commitment to working with leading organisations in the travel industry to shape the future of tourism across the Americas.
WTTC Highlights Importance of Regional Collaboration
Gloria Guevara, President and CEO of WTTC, welcomed Messe Berlin Americas as a Regional Member and highlighted the organisation’s role in promoting collaboration across the region. “We are delighted to welcome Messe Berlin Americas as a Regional Member. Through its focus on fostering business connections, knowledge exchange and collaboration, the organisation plays an important role in strengthening engagement across the Travel & Tourism sector in the Americas,” Guevara said. She added that WTTC looked forward to working with Messe Berlin Americas to connect industry leaders, support regional growth and advance opportunities for the tourism sector across the continent.
ITB Americas Aims to Build a More Connected Tourism Industry
Vicente Salas Hesselbach, Vice President and Managing Director Americas at Messe Berlin, said joining WTTC represented an important milestone for Messe Berlin Americas and ITB Americas. “As we prepare to launch the inaugural edition of ITB Americas, we are committed to building a platform that brings together the travel industry across the entire continent, fostering meaningful business connections, knowledge exchange, and long-term collaboration,” he said. He added that the partnership reinforced Messe Berlin Americas’ commitment to shaping a stronger, more innovative and sustainable future for travel and tourism in the Americas.
New Platform for Tourism Business and Innovation
ITB Americas aims to bring together the entire travel and tourism ecosystem from North America, Central America, South America and the Caribbean in one location. The event will provide a platform for established industry leaders, emerging businesses and innovative companies to connect and explore new opportunities in the rapidly evolving tourism market.
The organisers said the event would build on the established reputation of the ITB brand while creating a platform focused on the future of tourism in the Americas. Innovation, business connections and collaboration are expected to form the core pillars of ITB Americas as the event seeks to influence the development of the region’s tourism landscape.
Messe Berlin Americas Leads Regional Expansion
Messe Berlin Americas is the newest subsidiary of Messe Berlin GmbH. Based in Guadalajara, Mexico, the subsidiary was established to lead the company’s expansion strategy across the Americas. ITB Americas is its first event in the region, with the organisation aiming to develop world-class trade fairs in multiple cities across the continent. The partnership with WTTC is expected to further strengthen Messe Berlin Americas’ engagement with governments, tourism organisations, private-sector companies and other key stakeholders in the regional tourism industry.
WTTC Continues to Expand Global Industry Partnerships
The World Travel & Tourism Council represents the private sector of the global Travel & Tourism industry and serves as a leading authority on the sector’s economic and social contribution worldwide. Its members include chairpersons, presidents and CEOs of leading companies across hotels, airlines, airports, cruise lines, tour operators, technology platforms and destinations from major regions around the world.
WTTC works to advance sustainable growth in the Travel & Tourism sector by promoting cooperation between industry leaders and governments, shaping global policy and providing authoritative research on the industry’s economic impact. The addition of Messe Berlin Americas as a Regional Member further strengthens WTTC’s engagement in the Americas and creates new opportunities for cooperation in one of the world’s most important travel and tourism markets.
