Nepal Tourism Board (NTB), in coordination with the Trekking Agencies’ Association of Nepal (TAAN), is actively participating in the Travel & Adventure Show New York 2026, being held on January 24 and 25 at the Jacob K. Javits Convention Center in New York, United States. The participation marks another strategic effort by Nepal to strengthen its visibility in one of its most important international tourism markets and to promote the country as a premier destination for adventure, trekking, and cultural experiences.
Joint Effort to Promote Nepal in the US Market
The Travel & Adventure Show New York is one of the largest travel exhibitions in North America, attracting thousands of travel enthusiasts, tour operators, media representatives, and industry professionals each year. Recognising the importance of the event, NTB has joined hands with TAAN to present Nepal’s diverse tourism offerings under a unified national pavilion.
Nepal is being showcased through the Nepal Pavilion (Booth No. 515), which highlights the country’s unique blend of adventure tourism, Himalayan trekking routes, mountaineering opportunities, cultural heritage, and nature-based experiences. The pavilion is designed to engage visitors through direct interaction with Nepali tourism professionals and to provide first-hand information about travel experiences across the country.
Participation of Leading Nepali Tourism Companies
Alongside NTB and TAAN, six well-established Nepali tourism companies are participating in the exhibition, representing the private sector’s role in promoting Nepal internationally. These companies are showcasing tailored trekking, adventure, and travel packages aimed at the American market.
The participating companies include Asian Heritage Treks & Travels Pvt. Ltd., Explore Vacation Pvt. Ltd., Friends Adventure Team Trekking & Mountaineering Pvt. Ltd., Himalayan Glacier Adventure & Travel Company Pvt. Ltd., Nepal Vision Treks & Expeditions Pvt. Ltd., and Touch Kailash Travels & Tours Pvt. Ltd. Their presence reflects the diversity and professionalism of Nepal’s tourism industry, particularly in adventure and experiential travel.
United States: A Key Tourism Source Market
The United States is one of Nepal’s most significant tourism source markets and currently ranks as the second-largest tourist-generating country for Nepal. American travelers have shown sustained interest in trekking in the Himalayas, cultural tours, spiritual journeys, wildlife experiences, and high-end adventure travel.
Through participation in the Travel & Adventure Show New York 2026, Nepal aims to further strengthen its engagement with American travel trade partners, tour operators, and individual travelers. The event provides an important platform to rebuild momentum in international tourism, encourage longer stays, and promote lesser-known destinations beyond traditional trekking routes.
Promoting Adventure, Culture, and Sustainable Tourism
At the exhibition, Nepal is promoting a wide range of tourism products, including trekking in the Everest, Annapurna, and Langtang regions, peak climbing and mountaineering, cultural and heritage tours, pilgrimage routes, wildlife safaris, and community-based tourism experiences. Emphasis is also being placed on sustainable and responsible tourism practices, highlighting Nepal’s commitment to preserving natural and cultural heritage while supporting local communities.
Tourism officials noted that face-to-face interaction with travelers and industry professionals remains one of the most effective ways to communicate Nepal’s authentic travel experiences and to address questions related to safety, accessibility, and travel planning.
Strengthening Nepal’s Global Tourism Image
The participation at the Travel & Adventure Show New York aligns with Nepal Tourism Board’s broader international marketing strategy to position Nepal as a year-round destination for adventure and experiential travel. By showcasing Nepal in a high-profile international forum, NTB aims to reinforce the country’s image as a safe, welcoming, and diverse destination for global travelers.
The event also offers networking opportunities with international tour operators, media outlets, and travel influencers, helping to expand Nepal’s reach in the competitive global tourism market.
Nepal Pavilion Details
The Nepal Pavilion is located at Booth No. 515 and is open to visitors throughout the two-day exhibition on January 24 and 25, 2026, at the Jacob K. Javits Convention Center in New York. Visitors to the pavilion can explore travel options, interact with Nepali tourism experts, and gain insights into planning their next journey to Nepal.
With its participation in the Travel & Adventure Show New York 2026, Nepal continues to send a clear message to the global travel community: Visit Nepal; once is not enough.
