US-Bangla Airlines has signed a strategic partnership with BRAC-Aarong to introduce enhanced lifestyle privileges and exclusive benefits for valued customers in the future.
The collaboration is designed to combine aviation services with premium retail experiences, aiming to provide greater convenience, improved customer engagement, and added value for both brands’ customers.
Signing Ceremony Held with Senior Officials
The Partnership Signing Ceremony was held in the presence of senior representatives from both organisations. From US-Bangla Airlines, M. Shafiqul Islam, Head of Marketing & Sales, attended the ceremony.
From BRAC-Aarong, Liyaqat Husain, Head of Retail & Customer Experience, and Kalu Ram, Deputy General Manager, were present during the signing event.
Focus on Customer-Centric Growth
Officials from both organisations highlighted that the partnership reflects a shared commitment to strengthening customer experience through innovative collaborations and lifestyle-oriented services.
They noted that the agreement will help create new value-added offerings that combine travel and retail benefits, improving overall service quality for customers in the future.
Strengthening Brand Synergy
The partnership between US-Bangla Airlines and BRAC-Aarong is expected to strengthen brand synergy between the aviation and retail sectors, setting the foundation for future initiatives focused on customer satisfaction, convenience, and premium service delivery.
