At Arabian Travel Market (ATM) 2026 in Dubai, Qatar Airways is presenting its newest innovations in aviation, digital services and passenger experience, while deepening tourism collaboration with destination organizations in a number of international markets. The airline’s interactive pavilion showcases Qsuite Next Gen, Starlink onboard connectivity, QVerse Island in Fortnite, Infinite Awards and Q Search, giving ATM visitors insight into how technology is being woven into various stages of the travel journey.
Beyond the technology display, Qatar Airways has signed new Memoranda of Understanding (MoUs) with the Kenya Tourism Board, Jordan Tourism Board, Sri Lanka Promotions Bureau, Tourism Malaysia, Visit Newport Beach and Visit Maldives. These agreements are designed to support global travel via the airline’s Doha hub and Hamad International Airport, while opening up fresh opportunities for tourism promotion through leisure channels in key markets.
Qatar Airways Strengthens Ties With Six Global Tourism Partners
Qatar Airways is deepening its connections with international tourism markets through six new Memoranda of Understanding (MoUs) signed with tourism organizations at Arabian Travel Market 2026 in Dubai. The agreements were concluded with the Kenya Tourism Board, Jordan Tourism Board, Sri Lanka Promotions Bureau, Tourism Malaysia, Visit Newport Beach and Visit Maldives, with the partnerships intended to support tourism promotion and boost international travel through Doha and Hamad International Airport. The deals are anticipated to open up additional avenues for cooperation in key leisure markets.
These partnerships are part of Qatar Airways’ broader presence at ATM 2026, where the airline is unveiling new products and digital experiences shaped by evolving traveler expectations. At the event, the airline is spotlighting advances in connectivity, premium travel and digital technology while reinforcing its relationships with tourism organizations. The collaboration also links Qatar Airways’ global network with destination promotion efforts across several significant tourism markets.
Starlink Delivers High Speed Connectivity To More Flights
Qatar Airways is also drawing attention to the growth of Starlink connectivity throughout its fleet, having become the first carrier in the MENA region to offer the service onboard. According to the airline, over 150 widebody aircraft are now fitted with Starlink, enabling as many as 340 Starlink equipped flights per day. This expansion means more passengers can access high-speed internet on international journeys.
Since rolling out Starlink connectivity in October 2024, Qatar Airways said more than 25 million passengers have used the service across over 96,000 flights. The airline is featuring the technology at ATM 2026 as part of its wider effort to enhance the passenger experience through digital innovation. The service is turning into an ever more prominent element of the airline’s travel experience on board.
Qsuite Next Gen Puts Privacy And Flexibility At The Forefront
Those attending ATM can also try out Qsuite Next Gen, Qatar Airways’ newest premium cabin concept, which centers on privacy, comfort and flexibility. These suites come with 4K OLED maneuverable inflight entertainment screens, and the Quad Suite is built for as many as four people, while the Companion Suite offers a private area for two passengers.
The cabin product features adjustable privacy settings, digitally controlled personal dividers and a dedicated “Make My Bed” function for Qatar Airways’ turn-down service. By putting the product on display at ATM, the airline is allowing travel industry professionals and visitors to see how its premium cabin experience is being shaped around greater personalization and passenger convenience.
AI And Digital Experiences Redefine How Travelers Discover Destinations
Qatar Airways is also presenting QVerse Island, its first digital destination in Fortnite, which rebuilds elements of Doha and Hamad International Airport within an interactive virtual setting. With Sama, Qatar Airways’ digital cabin crew, guiding them, users can discover Doha landmarks and join mission based challenges, while ATM visitors can try the platform at two interactive stations.
The airline is further introducing Infinite Awards, an AI driven experience for Privilege Club members that offers destination inspiration and points out ways to earn Avios via the program’s network of loyalty partners. In the meantime, Q Search relies on conversational AI to deliver answers regarding Qatar Airways products and services via the airline’s website, mirroring the carrier’s broader push to make travel planning and customer interaction more intuitive.
Taken as a whole, Qatar Airways’ ATM 2026 presence brings together tourism partnerships, expanded onboard connectivity, premium cabin innovation and AI powered travel tools in one showcase. These developments show how airlines are increasingly linking transportation with destination promotion, digital discovery and personalized passenger services as international travel keeps evolving.
