Tourism EXPO Japan 2026 has provided Nepal with a major platform to showcase its diverse tourism products and strengthen business ties with the Japanese travel market. The Nepal Tourism Board (NTB, Nepal Airlines Corporation, and nine private-sector tourism companies are participating in the international event at Tokyo Big Sight, joining tourism organizations, travel companies and destinations from around the world to promote their offerings and explore new business opportunities. Nepal is participating in the major international tourism event being held at Tokyo Big Sight, where tourism organizations, travel companies, and destinations from around the world have converged to promote their products, and explore new business opportunities.
Under the theme “The Changing Nature of Travel,” Tourism EXPO Japan 2026 has drawn together around 1,420 companies and organizations from 74 countries and regions as well as representatives from all 46 prefectures of Japan. Nepal’s delegation is using the event to connect with Japanese travel businesses, promote new tourism experiences and build up Nepal’s position in one of its important international source markets.
Nepal Connects With Japanese Travel Industry
Nepal’s participation includes participation of the Nepal Tourism Board, Nepal Airlines Corporation and nine private-sector companies representing the country’s travel, trekking and hospitality industries. The participating companies are engaging their Japanese counterparts in scheduled business-to-business (B2B) meetings during the trade sessions, while the public-facing business-to-consumer (B2C) programme is slated for September 26 and 27. Nepal’s delegation is focussing on building partnerships with Japanese tour operators and travel businesses while introducing Nepal’s tourism products and experiences to potential visitors.
The participating private-sector companies are Gochali Tours and Travels, Sumegh Tours and Travels, Himalayan Guides Nepal Treks & Expedition, Langtang Ri Trekking & Expedition, Ghale Treks & Expedition, Buddha Maya Gardens, Rupakot Resort, Chhaya Devi Complex (Aloft Kathmandu Thamel), and Gorkha International Travels. The expo provides Nepalese tourism businesses the platform to establish new commercial contacts, build new relationships and explore opportunities for increased tourist arrivals from Japan.
Japan Remains an Important Market for Nepal
Nepal Tourism Board has identified Japan as an important source market and is using the Tokyo expo to present tourism experiences appealing to Japanese travellers seeking distinctive and memorable journeys. Nepal and Japan also mark 70 years of diplomatic relations in 2026, providing an additional backdrop for enhancing tourism and people-to-people connections between the two countries. Air connectivity is another important factor in facilitating travel between the two destinations. Regular services operated by Nepal Airlines Corporation provide direct link between Nepal and Japan, assisting in facilitating travel for tourists and other visitors.
Nepal’s tourism offering is being presented as a combination of nature, culture, adventure and wellness. The country’s attractions range from the Himalayas and scenic hills to lakes, wildlife and heritage sites while activities include trekking, jungle experiences, rafting, bungee jumping, sightseeing, cultural tours and wellness-based travel. Through its participation in Tourism EXPO Japan, Nepal is seeking to introduce these experiences to Japanese consumers while encouraging travel companies in both countries to develop new tourism products and partnerships.
Nepal Highlights “Nepal Is Open” Message
Nepal is also using the international platform to communicate the current tourism situation following flash floods that affected parts of Bhotekoshi and Trishuli river corridors, particularly in Rasuwa, Nuwakot and Dhading. The tourism sector has emphasized that the impact has been confined to specific areas, with major tourism destinations across the country remaining operational.
According to the tourism message being shared at the expo, major destinations including Kathmandu, Pokhara, Chitwan, Lumbini, the Annapurna region and the Everest region remain accessible and operational for visitors. The message is aimed at providing international travellers and tourism partners with updated information about Nepal’s tourism situation while encouraging continued travel to those destinations that remain open.
Expo Strengthens Nepal-Japan Tourism Ties
Tourism EXPO Japan serves as important meeting ground for tourism businesses, destination organizations and consumers providing opportunities for international markets to exchange tourism products and establish commercial relationships. For Nepal, participation in the 2026 edition provides an opportunity to strengthen ties with Japanese tourism businesses while promoting the country’s diverse destinations and experiences. The participation of both public and private-sector representatives is also expected to facilitate greater coordination between Nepalese tourism stakeholders and their Japanese counterparts.
With Nepal and Japan celebrating seven decades of diplomatic relations, improved tourism cooperation, direct air connectivity and growing interest in a diverse array of travel experiences, Nepal’s presence at Tourism EXPO Japan 2026 is focussed on turning existing bilateral ties into stronger tourism and business connections. Through its participation, Nepal is presenting itself to the Japanese market as a destination offering mountains, adventure, culture, wildlife, nature, heritage and wellness, while reaffirming its message to international travellers that tourism is active across the country’s major destinations.
