In a recent announcement, Bhutan has confirmed that there will be no limit on the number of tourists allowed to visit the country. Carissa Nimah, Chief Marketing Officer of Bhutan Tourism, addressed concerns regarding a potential cap on visitors, assuring that Bhutan remains open to all, in line with its “high value, low impact” tourism model.
Nimah emphasized that while Bhutan is not focused on mass tourism, it aims to attract a significant number of high-value guests. These tourists are encouraged to experience the country’s unique cultural and natural offerings while contributing to Bhutan’s environmental conservation efforts. The goal is to provide each visitor with an authentic and high-quality experience, maintaining Bhutan’s commitment to preserving its environment and cultural heritage.
As part of its sustainability goals, Bhutan implemented the Sustainable Development Fee (SDF), requiring international tourists to pay USD 100, while Indian visitors are charged INR 1,200. Despite the cost, tourism in Bhutan continues to thrive, particularly as eco-tourism gains global popularity. Nimah also dispelled the misconception of a visitor cap, citing that Bhutan successfully welcomed around 350,000 tourists in 2019, demonstrating the country’s capacity to manage large tourist arrivals.
This year marks the 50th anniversary of Bhutan’s opening to international tourism, a sector that, while contributing less than 5% to its GDP, plays a vital role in its development. Indian travelers make up the majority of tourists, followed by visitors from the United States and the United Kingdom.
Nimah also highlighted the country’s focus on generating repeat visitors. She encouraged tourists to explore beyond popular destinations like Paro, Thimphu, and Punakha, as Bhutan offers many hidden gems that showcase its spiritual and cultural richness.
Known as the world’s first carbon-negative country, Bhutan continues to be one of the most sought-after tourist destinations due to its natural beauty, adventure tourism, and well-preserved culture. From historic trekking routes to unique culinary experiences, Bhutan has something to offer every traveler.
