Minister for Culture, Tourism, and Civil Aviation, Badri Prasad Pandey, emphasized the significant role of tourism in promoting cultural exchanges and sustainable development at the closing ceremony of the 8th edition of the South Asian Travel Awards (SATA), held yesterday.
During his speech, Minister Pandey highlighted the dual importance of tourism, noting that events like SATA not only boost economic growth but also help preserve cultural heritage and enhance intercultural understanding. “The tourism sector plays a crucial role in strengthening the country’s economy while also promoting cultural exchange and sustainable development,” he said, underlining the sector’s far-reaching impact beyond financial gains.
Since its inception in 2016, the South Asian Travel Awards have recognized excellence in the region’s hospitality and travel industry. SATA Chairperson Abdul Latif noted that the prestigious awards celebrate South Asia’s best, with 400 hotels and travel organizations from across the region nominated for this year’s edition.
Nepal garnered considerable recognition at the 8th SATA, winning a total of 21 awards, including four gold and 17 bronze. Additionally, Nepal was honored as the best cultural destination in South Asia, a testament to the nation’s rich cultural heritage and its rising prominence as a must-visit destination.
In a special tribute, the ‘SATA Face of South Asian Tourism Award’ was posthumously awarded to the late Ambika Shrestha of Dwarka Hotel and celebrated tourism entrepreneur Karna Shakya, recognizing their lasting contributions to Nepal’s tourism industry.
Previous editions of the SATA have been hosted in notable cities such as Mount Lavinia, Addu City, Mumbai, Galle City, Male Atoll, and Bengaluru. The awards continue to attract leading figures from the tourism and hospitality industry, with gala events that celebrate outstanding achievements and innovations across South Asia.
