Nepal Tourism Board (NTB) is gearing up for a vibrant and strategic participation at the Arabian Travel Market (ATM) 2025, one of the Middle East’s most influential international travel and tourism events. Scheduled from April 28 to May 1, 2025, at the Dubai World Trade Centre, the event will serve as a crucial platform for Nepal to showcase its diverse tourism products to a global audience. NTB will lead the national delegation, accompanied by 12 private tourism and hospitality companies, highlighting the country’s collaborative efforts in promoting Nepal as a year-round travel destination.
The Nepal Pavilion (AS 7285, Hall no. 8) will offer an immersive experience of the country’s offerings, ranging from thrilling Himalayan trekking and mountaineering adventures, spiritual and wellness retreats, and cultural heritage explorations, to luxury travel options.
With increasing air connectivity and growing interest in meaningful travel experiences from Middle Eastern tourists, especially from the UAE, Nepal sees ATM 2025 as a strategic opportunity to expand its presence in the region. The country aims to tap into the region’s emerging market of nature-seeking, wellness-focused, and adventure-loving travelers. Participating companies such as Namaste Tourism and Holidays Pvt. Ltd., Kora Tours, Above the Himalaya Trekking, Go Nepal Travel and Tours, Nepal Big Mountain, The Everest Hotel, and Chandragiri Hills Limited will provide detailed information on their services and engage in B2B networking to strengthen ties with regional tour operators and travel professionals.
NTB’s participation also underscores its commitment to enhancing Nepal’s visibility, accessibility, and brand image in international markets through public-private partnerships. Visitors to the pavilion will gain firsthand insights into the authentic and diverse experiences Nepal has to offer, making it a destination for both spiritual enrichment and outdoor adventure. NTB invites all travel trade professionals, tourism stakeholders, and media representatives to visit the Nepal Pavilion at ATM 2025 and explore Nepal’s unique potential as a dynamic travel destination.
