In a vibrant showcase of culture, heritage, and spiritual richness, the Nepal Tourism Board (NTB), in collaboration with the Embassy of Nepal in Tokyo, successfully organized a destination promotion event under the theme “Nepal: Unique Nature and Diverse Culture.” Held in Osaka, the event aimed to position Nepal as a premier destination for Japanese travelers by highlighting its natural wonders, cultural tapestry, and deep-rooted spiritual significance.
Promoting Nepal’s Rich Identity
The program focused on promoting Nepal not just as a place of natural beauty, but as a land of immersive and life-enriching experiences. Emphasis was placed on Nepal’s significance as the birthplace of Lord Buddha, making it a prime destination for spiritual seekers and cultural explorers alike. The event targeted key stakeholders in Japan’s travel industry, tour operators, media professionals, cultural figures, and enthusiasts, offering them a deeper glimpse into Nepal’s multifaceted appeal.
Organized with the active support of the local Nepali community in Osaka, the event served as a vital step toward reinforcing people-to-people connections and boosting tourism exchanges between the two countries.

Keynote by Ambassador Highlights Spiritual and Cultural Depth
His Excellency Dr. Durga Bahadur Subedi, Ambassador of Nepal to Japan, delivered the keynote address, setting a warm and insightful tone for the evening. Highlighting Nepal’s spiritual essence, he described the country as a “timeless sanctuary” where nature and spirituality blend seamlessly.
“Nepal is not merely a destination for sightseeing; it offers a deeply immersive and transformative experience for Japanese travelers,” said Ambassador Subedi. He emphasized the need for enhanced collaboration between the tourism sectors of Nepal and Japan, noting that increased engagement from Japanese travel media and cultural institutions could play a vital role in deepening bilateral tourism ties.
Tourism Potential Presented by NTB
Mr. Bimal Kadel, Senior Manager of the Nepal Tourism Board, gave a compelling multimedia presentation showcasing Nepal’s diverse tourism offerings. From the snow-capped Himalayas to the serene plains of the Terai, and from UNESCO-listed heritage sites to spiritual retreats, Kadel portrayed Nepal as a destination where “adventure meets inner peace.”

He also discussed NTB’s strategic focus on customizing travel products to suit Japanese travelers’ preferences, particularly in areas like wellness tourism, pilgrimage, and heritage circuits. “Nepal is a once-in-a-lifetime destination,” said Kadel, “and we welcome Japanese visitors to discover the warmth of our people and the richness of our traditions.”
Japanese Voices Celebrate Nepal
The event was graced by several esteemed Japanese figures who shared their personal experiences and professional perspectives on Nepal:
- Mr. Hiroshi Hiraguchi, Member of the House of Representatives, commended Nepal’s exceptional natural and cultural heritage. He reaffirmed his support for strengthening people-to-people connections through tourism.
- Mr. Kunio Imanishi, Honorary Consul General of Nepal to Osaka, underscored the importance of deepening bilateral cooperation at regional levels. He expressed his commitment to promoting Nepal in Kansai and beyond.
- Mr. Masakazu Okada, a celebrated mountaineer, shared heartfelt stories from his Himalayan expeditions. He described Nepal as “a spiritual landscape” filled with human kindness and awe-inspiring natural beauty.
- Ms. Kaoru Inaba, an avid trekker, reflected on her recent journey through Dolpa, a remote and serene region in western Nepal. She described it as “a sanctuary of untouched nature and living Buddhist culture.”
- Mr. Akira Tanatani, author of the book Nepal, spoke about how Nepal continues to inspire his creative pursuits. “Its emotional depth and visual beauty are unmatched,” he noted.
- Mr. Satoshi Tokui, an accomplished photographer, presented a stunning photo exhibition centered on Nepal’s Living Goddess, Kumari. His work offered attendees a unique window into the living traditions that make Nepal one of the world’s most culturally rich destinations.
Cultural Performances Infuse Festive Spirit
The event was not only about presentations and speeches, it brought Nepal alive through art and performance. A traditional flute recital by Mr. Ram Maharjan filled the hall with the soulful sounds of the Himalayas. Colorful folk dances and a heartfelt musical performance by renowned Nepali singer Mr. Ananda Karki captivated the audience, making the event feel like a true celebration of Nepalese spirit and hospitality.

Expert Coordination and Interpretation
Ensuring seamless communication between Nepali and Japanese guests, Mr. Jigyan Kumar Thapa served as both emcee and interpreter. His expertise played a vital role in bridging the cultural and linguistic gaps, allowing for deeper connection and understanding among attendees.
A Successful Step Toward Strengthening Nepal-Japan Tourism
In conclusion, the Osaka destination promotion program was a significant milestone in NTB’s international tourism outreach. By presenting Nepal as a destination where nature, culture, and spirituality converge, the event created a lasting impression on Japanese tourism professionals and cultural influencers.
As global travelers continue seeking meaningful and authentic experiences, Nepal stands ready to welcome them with open arms. For Japanese tourists, especially, this event served as a powerful invitation to explore the heart of the Himalayas, and discover not just a destination, but a journey of transformation.