On February 19, 2026, the Nepal Tourism Board (NTB) organized a high-profile Nepal Promotion Evening on the eve of the Outbound Adventure Show in Toronto, Canada. Coordinated in collaboration with the Embassy of Nepal in Ottawa and five private sector partners, the event aimed to strengthen the country’s presence in the Canadian outbound travel market and explore new business opportunities.
The evening brought together Toronto-based members of the travel and tourism community, including tour operators, travel agents, and industry stakeholders, providing a platform for networking, insights, and collaboration between Nepalese and Canadian tourism professionals.
Highlighting Improved Accessibility and Visa-Friendly Policies
His Excellency Bharat Raj Paudel addressed the audience, emphasizing the country’s commitment to making travel to the country easier and more accessible for Canadian tourists. He highlighted the government’s visa-friendly approach, which has been instrumental in attracting more outbound travellers from Canada and supporting sustainable tourism growth.
The Ambassador also underscored the importance of Canada as a strategic market for the country, noting that Canadian travellers are increasingly seeking adventure and cultural experiences, aligning well with Nepal’s diverse tourism offerings.
Showcasing Nepal’s Diversity and Tourism Infrastructure
NTB Senior Manager Surya Thapaliya presented the diverse attractions of the country, including its adventure tourism options, cultural heritage sites, and natural landscapes. He also highlighted recent improvements in tourism infrastructure and the active engagement of the private sector in business operations and service delivery, which together have strengthened the country’s readiness to welcome international tourists.
Attendees were provided with a detailed overview of trekking routes, mountaineering opportunities, cultural festivals, and eco-tourism initiatives, positioning the country as a premium adventure destination in the North American market.
Strengthening Networking and Business Collaboration
Kundan Sharma, Senior Officer at NTB, outlined the objectives of the evening, emphasizing its role in fostering mutual networking and business-to-business collaboration. The event served as a platform for private sector representatives from Nepal and Canadian travel operators to exchange ideas, establish partnerships, and explore new market trends and opportunities.
The networking-focused approach reflects NTB’s strategy of leveraging both governmental and private sector engagement to drive sustainable tourism growth and increase tourist arrivals from key international markets.
Canada: A Key Market
Canada continues to be a steady source market for the country, with annual arrivals from the country ranging between 15,000 and 16,000 travellers. With its strong outdoor adventure-seeking population and cross-demographic appeal, Canada is considered a potential top-ten source market for the country, particularly for trekking, mountaineering, and adventure tourism experiences.
The event reinforced the potential of expanding the country’s reach in the Canadian market by offering personalized travel experiences, promoting lesser-known destinations, and strengthening business networks between Nepali operators and Canadian travel professionals.
Expanding Nepal’s Footprint
The Nepal Promotion Evening at Toronto’s Outbound Adventure Show reflects a growing emphasis on strategic international marketing by the Nepal Tourism Board. By combining government support, private sector participation, and direct engagement with travel trade professionals, Nepal aims to increase visibility, enhance accessibility, and attract high-value travellers from North America.
Officials from NTB noted that such initiatives are part of a broader strategy to position Nepal as a leading adventure tourism destination, leveraging its natural beauty, rich culture, and growing infrastructure to appeal to global travellers seeking authentic and adventurous experiences.
