Turkish Airlines, renowned for its extensive network reaching more countries than any other airline, has achieved a significant milestone by welcoming its 20 million members to its Miles&Smiles loyalty programme. This notable achievement marks 35 years of growth and innovation since the programme’s launch in 1989.
The Miles&Smiles programme offers exceptional benefits to its members. Miles can be earned not only through flights with Turkish Airlines and its Star Alliance partners but also via co-branded credit card usage and expenditures with Turkish Airlines’ programme partners across diverse sectors such as accommodation, tourism, car rental, and technology.
Members have the flexibility to redeem their earned Miles for a variety of rewards including economy and business class tickets on Turkish Airlines and Star Alliance flights. Additional redemption options include cabin upgrades, extra baggage allowance, and seat selection, enhancing the overall flight experience. Furthermore, Miles can be used on the programme’s online platform, shopandmiles.com, available in 19 countries. Here, members can purchase gift cards, convert Miles into partner points, or pay online with Miles at over 100 top brands.
Since its inception, the Miles&Smiles programme has issued over 20 million award tickets, showcasing its significant popularity among travellers.
Turkish Airlines Chairman of the Board and the Executive Committee, Prof. Ahmet Bolat, expressed his gratitude, stating: “Our passengers are at the heart of everything we do. Reaching 20 million members is a momentous milestone, reflecting our commitment to being a dynamic and authentic lifestyle brand and the trust and loyalty our members have shown us over the years. We will continue enhancing our guests’ travel experience, and as we celebrate this achievement, we look forward to introducing even more innovative features and rewards to the Miles&Smiles programme in the future.”
The Miles&Smiles programme currently partners with over 300 global brands, including Booking.com, Marriott, Enterprise, Apple, Ikea, Sephora, and Ticketmaster, further enhancing its value and appeal to members worldwide.
