The Nepal Tourism Board has appointed Sheikha Asmaa Al Thani as an Honorary Ambassador of Nepal Tourism, in recognition of her contribution to promoting cultural exchange and tourism collaboration.
Appointment of Sheikha Asmaa Al Thani Announced at NYEF Kathmandu Summit
The honor was conferred on April 10 during the Youth Entrepreneurs Forum (NYEF Kathmandu Summit), held in Kathmandu. The event brought together policymakers, diplomats, entrepreneurs, and innovators from Nepal and abroad. Officials stated that the appointment reflects Nepal’s efforts to strengthen international tourism promotion through global partnerships and influential advocates.
High-Level Diplomatic and Government Presence in the appointment of Sheikha Asmaa Al Thani
The ceremony was attended by several distinguished guests, including diplomats from the Embassy of Qatar in Nepal, led by Ambassador Mishal M. Al-Ansari. Nepal’s Minister of Culture, Tourism, and Civil Aviation, Khadga Raj Paudel, was also present at the event. In addition, ambassadors accredited to Nepal, along with a wide range of entrepreneurs and innovation leaders, participated in the summit, highlighting the international significance of the event.
Strengthening Nepal’s Global Tourism Image
The Nepal Tourism Board said the honorary appointment aims to further enhance Nepal’s global tourism outreach by engaging prominent international figures who can help promote the country’s cultural heritage, natural beauty, and hospitality sector. Officials believe that such collaborations will support Nepal’s long-term strategy of expanding tourism markets and attracting high-value visitors.
Focus on Youth, Innovation, and Tourism Collaboration
The NYEF Kathmandu Summit, where the honor was announced, focused on youth entrepreneurship, innovation, and cross-border collaboration. Participants discussed opportunities for tourism development, investment, and creative industry growth. Organizers emphasized the role of young entrepreneurs in shaping the future of Nepal’s tourism sector and strengthening international partnerships.
A Step Toward Global Tourism Promotion
The appointment of Sheikha Asmaa Al Thani as Honorary Ambassador is seen as part of Nepal’s broader efforts to position itself as a leading global tourism destination. Authorities expressed confidence that such high-profile engagements will help promote Nepal’s tourism potential across new international markets while strengthening diplomatic and cultural ties.
