Hotel Siraichuli, one of the established hotels in Bharatpur, has officially joined the global hospitality brand Best Western Hotels & Resorts and will now operate under the name Best Western Siraichuli Hotel. The affiliation marks a significant development for Bharatpur’s hospitality industry, with the hotel expected to gain greater access to international markets, global booking platforms, loyalty programs and internationally recognized service standards. The move is also expected to strengthen Bharatpur’s visibility as a tourism destination among international travelers. Despite the new international brand identity, the hotel has said it will continue to preserve its local identity and traditional Nepali hospitality.
Rebranding to Strengthen International Market Access
The affiliation has been formalized through a franchise arrangement between Hotel Siraichuli’s ownership and Best Western Hotels & Resorts. Following the rebranding, the hotel’s operating systems, guest services, and facilities will be further aligned with Best Western’s international standards. The hotel will continue under local ownership while benefiting from Best Western’s global hospitality network.
Traveality Nepal, which serves as Best Western’s strategic partner in Nepal, has been facilitating the hotel’s transformation process. Its support includes areas such as brand management, property management, hotel operating systems, channel management and online travel agency (OTA) integration.
Through the affiliation, domestic and international guests are expected to experience more standardized services backed by an internationally recognized hospitality brand. The hotel will also gain wider exposure through Best Western’s global booking network and loyalty program.
71 Rooms and Modern Hospitality Facilities
Best Western Siraichuli Hotel has been providing upscale hospitality services in Bharatpur and the wider Chitwan region. Located near one of the major gateways to Chitwan National Park, the hotel caters to domestic and international tourists as well as business travelers, conference delegates, wedding parties and other groups.
The hotel features 71 rooms across four categories: Deluxe, Executive, Mini Suite and Suite. According to the hotel, guests can enjoy views of Bharatpur city as well as surrounding Himalayan landscapes from the rooms. The property also offers three dining and bar outlets. Timmur serves local and international cuisine along with coffee, while Kausi Lounge, a rooftop and poolside bar, offers international dishes, handcrafted cocktails and a selection of international wines.
For meetings and events, the hotel has a banquet hall capable of accommodating up to 400 guests, along with a boardroom and private dining room (PDR). Guests can also access recreational and wellness facilities, including a rooftop swimming pool, gym and spa. Other facilities include high-speed internet, a business center, a 24-hour front desk, 24-hour food service, airport and local transfer services, parking, an electric vehicle charging station and daily buffet breakfast.
Bharatpur Emerging as Gateway to Chitwan Tourism
Bharatpur has rapidly developed into a major economic and administrative center of Chitwan. The city also serves as an important gateway to Chitwan National Park, making it strategically significant for wildlife and tourism activities. Chitwan National Park, a UNESCO World Heritage Site, is renowned for its one-horned rhinoceros, Bengal tigers, and diverse wildlife and ecosystems.
Beyond wildlife tourism, Bharatpur is increasingly emerging as a center for business, healthcare, education and domestic tourism. Improved infrastructure and transportation connectivity have contributed to growing numbers of business and leisure visitors to the city, according to the hotel. The expansion of internationally branded hospitality services is expected to complement this growth by providing travelers with greater access to internationally recognized accommodation and service standards.
Global Network Expected to Boost Tourism Visibility
The hotel expects the affiliation with Best Western to benefit not only the property but also the broader tourism sector in Chitwan. Access to Best Western’s international booking system, global loyalty program, international service standards and worldwide brand visibility are among the key advantages expected from the partnership.
The hotel also plans to strengthen employee training and service procedures in line with Best Western standards, intending to provide guests with consistent and quality hospitality services. The hotel believes that its association with a globally recognized hospitality brand could enhance international travelers’ confidence in Chitwan while contributing to tourism growth, employment opportunities and the local economy.
Best Western Expands Presence in Nepal
Best Western Hotels & Resorts is a globally recognized hospitality brand with a network spanning more than 100 countries and territories. Built on decades of experience in the hospitality industry, the brand has established an international reputation for consistent standards of quality, comfort, and guest service.
Through its global booking platform and loyalty program, Best Western connects independently operated hotels and travelers with its international hospitality network. With the addition of Best Western Siraichuli Hotel, the brand’s presence in Nepal has expanded to Chitwan. Two other Best Western properties are already operating in Nepal, one located near Tribhuvan International Airport and Pashupatinath Temple, and another in Godawari.
Traveality Nepal, the strategic partner for Best Western in Nepal, has been supporting the brand’s expansion through brand management, property management, hotel management systems, channel management and OTA integration. The affiliation of Hotel Siraichuli with Best Western is expected to give Bharatpur a stronger international hospitality identity while creating new opportunities to connect Chitwan’s tourism industry with the global travel market.
