The Nepal Tourism Board (NTB) has invited travel content creators, videographers and photographers to join its tourism promotion campaign aimed at showcasing Nepal’s diverse tourism attractions to audiences around the world.
Through the initiative, the tourism board is seeking creative professionals and storytellers who can capture and present Nepal’s natural beauty, Himalayan destinations, hidden tourist spots, cultural richness and traditional heritage through compelling photographs, videos and other forms of digital content.
Showcasing Nepal Through Creative Storytelling
The campaign is designed to highlight Nepal from fresh and distinctive perspectives by encouraging creators to explore destinations beyond the country’s most familiar tourism attractions. Participants will have the opportunity to discover and document Nepal’s diverse landscapes, from the majestic Himalayas and scenic valleys to lesser-known destinations and unique local communities.
The initiative also seeks to bring greater attention to Nepal’s living heritage, traditional practices, festivals, architecture, cuisine and the everyday experiences of communities across the country. According to the board’s campaign call, every part of Nepal offers stories and experiences that can help international audiences better understand the country as a diverse and memorable travel destination. The initiative will encourage creators to travel, experience destinations firsthand and produce authentic visual and digital narratives that reflect the true character of Nepal.
Focus on Hidden Destinations and Local Experiences
In addition to established tourism destinations, the campaign places emphasis on discovering and promoting hidden gems and lesser-explored areas of Nepal. Travel creators are encouraged to venture beyond familiar routes, interact with local communities and document experiences that demonstrate the country’s cultural and geographical diversity.
Through photography, videography and storytelling, creators can showcase not only scenic attractions but also the people, traditions, lifestyles and cultural experiences that give Nepal its distinctive identity. The approach is expected to help diversify Nepal’s tourism image and encourage potential visitors to explore destinations beyond conventional itineraries.
Expanding Nepal’s Global Digital Reach
The Nepal Tourism Board plans to use social media and digital storytelling to reach a wider international audience through engaging and visually appealing content. With travel decisions increasingly influenced by digital platforms, photographs, short-form videos, travel stories and creator-led experiences have become important tools for destination promotion.
The campaign seeks to capitalize on this trend by bringing together creative voices capable of presenting Nepal in an authentic and engaging manner. The content produced through the initiative is expected to contribute to Nepal’s wider tourism promotion efforts by highlighting the country’s natural, cultural and adventure tourism experiences to potential travellers across international markets.
Invitation to Photographers, Videographers and Content Creators
The campaign is open to individuals with an interest and experience in travel photography, videography, storytelling and digital content creation. Interested applicants are invited to submit their details along with their portfolio or social media links to demonstrate their previous work and creative capabilities.
The deadline for submitting applications is November 5, 2026. The initiative provides creators with an opportunity to explore Nepal while using their individual creative styles to tell stories about the country’s destinations, people, heritage and experiences.
A Journey to Capture Nepal’s Soul
The Nepal Tourism Board has encouraged creators to bring their creativity and unique perspectives to the campaign and help tell the story of Nepal to the world. From the towering Himalayas and breathtaking landscapes to hidden destinations, vibrant communities, ancient heritage, rich traditions and adventure experiences, the campaign seeks to capture the many dimensions of Nepal as a tourism destination.
Through their lenses and stories, participating creators can introduce international audiences to experiences that may otherwise remain undiscovered. The campaign’s message is clear: Explore Nepal, capture its soul and share its story. With one journey offering countless stories and unforgettable moments, the initiative aims to turn the experiences of travel creators into compelling digital narratives that inspire more travellers to discover Nepal.
