DishHome, one of Nepal’s leading digital TV and internet service providers, has announced a new collaboration with the popular Thakali restaurant chain The Melung Thakali under its growing Virtual Privilege Card program. The partnership aims to provide DishHome customers with exclusive dining benefits while strengthening the company’s commitment to enhancing customer experiences beyond entertainment services.
A Delicious Offer for DishHome Customers
Through this partnership, all active DishHome subscribers can now enjoy a 10% discount on Thakali food at all Melung Thakali outlets. Known for its authentic taste, warm hospitality, and traditional Thakali set meals, Melung Thakali has built a strong reputation among Nepali food lovers.
Currently, the restaurant operates five branches in key locations across Kathmandu:
- Airport
- Gatthaghar
- Baneshwor
- Boudha
- Baluwatar
With further expansion plans underway, more branches are expected to join the network in the near future, offering even more convenience for DishHome customers across the city.
How to Avail the Discount
To take advantage of this offer, the customers must follow a few simple steps:
- Download the myDishHome App – Available on both the Google Play Store and Apple App Store.
- Log In – Use a registered mobile number or customer ID linked to the DishHome account.
- Access the Virtual Privilege Card – Located on the home screen or profile section of the app.
- Show the Card – Present the digital card at any Melung Thakali outlet before payment to instantly receive the discount.
The fully digital process ensures that customers can enjoy benefits without the need for a physical card, making it both eco-friendly and convenient.
Formalizing the Partnership
The collaboration was officially confirmed through the signing of a Memorandum of Understanding (MoU). The agreement was signed by Mr. Basanta Lama, Co-Founder of Melung Thakali, and Mr. Sabin Maharjan, Chief of New Product Development & Integration at DishHome.
Speaking at the signing ceremony, DishHome CEO Mr. Tara Manandhar expressed enthusiasm about the initiative, saying: “This partnership brings together one of Nepal’s favorite Thakali food destinations and our commitment to adding more value to our customers’ everyday lives. We are always exploring ways to enhance customer satisfaction and make more integral part of their lifestyle.”
Similarly, Mr. Basanta Lama of Melung Thakali highlighted the importance of the collaboration in promoting Nepali cuisine: “We are excited to join hands with DishHome to reach more customers who appreciate authentic Thakali flavors. This initiative allows us to offer a warm welcome to DishHome subscribers and encourage more people to experience our traditional food culture.”
Virtual Privilege Card: Expanding Lifestyle Benefits
It introduced its Virtual Privilege Card as part of its broader vision to reward loyal subscribers with special lifestyle privileges. This digital card offers exclusive deals and savings in various categories, including:
- Dining
- Hospitality
- Travel
- Shopping
- Lifestyle services
The program’s purpose is to go beyond TV and internet services, offering customers tangible value in their day-to-day activities. According to DishHome, the company plans to onboard more leading brands in the coming months, expanding the list of benefits available to subscribers.
Adding Value Beyond Entertainment
While DishHome has established itself as a trusted provider of television and internet services in Nepal, initiatives like the Virtual Privilege Card highlight the company’s diversification strategy. By collaborating with lifestyle and hospitality brands, DishHome aims to:
- Strengthen customer loyalty
- Enhance brand engagement
- Offer meaningful everyday benefits
- Support local businesses through promotional partnerships
This approach not only benefits subscribers but also helps partner businesses like Melung Thakali gain exposure to a wider customer base.
A Boost for Nepal’s Food and Hospitality Sector
The partnership between DishHome and Melung Thakali also comes at a time when Nepal’s restaurant and hospitality sector is steadily recovering from the pandemic’s economic impact. Initiatives that combine technology, loyalty programs, and attractive discounts can help drive customer traffic to restaurants while creating win-win scenarios for service providers and consumers. With Thakali cuisine holding a special place in Nepal’s culinary landscape, this collaboration ensures that more people can enjoy high-quality traditional meals at an affordable price.
Looking Ahead: More Partnerships on the Horizon
DishHome has confirmed that this is just one of many such initiatives planned for the Virtual Privilege Card platform. Future collaborations are expected to include popular cafes, hotels, travel agencies, retail outlets, and wellness centers, giving customers even greater value.
For Melung Thakali, the partnership aligns with its vision of expanding its footprint in the Kathmandu Valley and beyond. By offering a direct incentive to DishHome’s large customer base, the restaurant chain hopes to attract new visitors while strengthening loyalty among existing patrons.
The DishHome–Melung Thakali partnership is a prime example of how cross-industry collaborations can create real value for consumers. With a simple digital redemption process, attractive discounts, and a growing network of partners, DishHome’s Virtual Privilege Card is set to become a popular lifestyle companion for its subscribers.
As DishHome continues to expand its portfolio of partner brands and Melung Thakali grows its presence across Nepal, customers can look forward to more ways to save while enjoying authentic culinary experiences.
