Doppelmayr Seilbahnen GmbH reaffirmed its leadership in sustainable mobility and winter tourism innovation by supporting the 13th Austrian Winter Sports Days: Conference | Ski Competition, held from December 12 to 14, 2025, at the Xiaohaituo National Alpine Skiing Center in Yanqing, Beijing. Participating as a Platinum Partner, Doppelmayr played a prominent role in an event jointly organized by the Commercial Section and the Tourism Section of the Austrian Embassy in China.
The high-profile event was jointly organized by the Commercial Section and the Tourism Section of the Austrian Embassy in China and brought together more than 200 participants, including government officials, industry experts, media representatives, and professionals from the winter sports sectors of both China and Austria. The three-day program served as an important platform for dialogue, knowledge exchange, and business networking at a time when winter tourism and sports infrastructure are gaining strategic importance in China.
Platinum Partnership and Industry Engagement
Doppelmayr Seilbahnen GmbH, a global leader in ropeway technology, participated in the event as a Platinum Partner, underscoring its long-term commitment to supporting the sustainable development of winter sports infrastructure in China. With decades of international experience and a strong footprint in the Chinese market, Doppelmayr’s presence added significant technical depth and global perspective to the discussions. The company engaged actively with policymakers, ski resort operators, developers, and industry stakeholders, contributing to conversations on how modern transport systems can shape the future of winter tourism.
Smart Ropeways and Sustainable Development
One of the highlights of the conference was the keynote speech delivered by a representative of Doppelmayr during the summit forum. Titled “Smart Ropeways: Shaping a New Future for China’s Ice-and-Snow Industry,” the presentation focused on how innovative ropeway solutions can enhance operational efficiency, safety, and visitor experience at ski resorts.
Drawing on advanced technologies such as the TRI-Line ropeway system, the speaker emphasized the importance of intelligent, high-capacity, and environmentally responsible transport systems in addressing growing visitor numbers while minimizing environmental impact. The presentation offered valuable insights into how smart mobility solutions can support the quality-driven upgrading of China’s rapidly expanding ice-and-snow industry.
Broader International Tourism and Cultural Exchange Context
The Austrian Winter Sports Days took place against the backdrop of a series of international tourism, cultural, and industry events across Asia, highlighting the growing emphasis on cross-border cooperation. In Seoul, the “Everlasting Friendship • China–Korea Amity Night,” hosted by the Korea-China Association for Cultural Exchange, recently celebrated long-standing bilateral ties and recognized individuals who have contributed to strengthening people-to-people exchanges and practical cooperation. Senior officials and diplomats from both countries reaffirmed their commitment to deepening cultural and economic collaboration, reflecting a broader regional trend toward partnership-driven development.
Global Hospitality and Travel Industry Momentum
Meanwhile, the global hospitality sector has also been actively strengthening engagement with the Chinese market. Minor Hotels, a leading international hotel owner and operator, successfully hosted its 2025 China Travel Trade Market Roadshow across Beijing, Guangzhou, and Shanghai. The roadshow officially introduced four new hotel brands to Chinese travel trade partners and outlined the group’s latest development strategy. With participation from sales representatives covering destinations across Asia, the Middle East, Europe, and Africa, the initiative highlighted China’s continued importance as a source market for luxury leisure, MICE, and business travel.
Strategic Partnerships in Cultural Tourism
In another notable development, Sunriver and Mode Tour Network of Korea signed a strategic cooperation agreement aimed at expanding cultural tourism collaboration between China and Korea. By combining Sunriver’s scenic resources and operational expertise with Mode Tour’s extensive distribution network, the partnership seeks to integrate Chinese tourism products into Korea’s mainstream outbound travel offerings. The agreement reflects a shared vision to innovate business models, enhance service quality, and promote mutual growth in the international cultural tourism sector.
Global Tourism Economy and Regional Cooperation
The momentum of international tourism cooperation was further reflected in the successful hosting of the Global Tourism Economy Forum • Heilongjiang 2025 in Harbin. Held under the theme “New Quality Productive Forces: A New Engine for the Global Tourism Economy,” the forum focused on sustainable tourism development, innovation, and global collaboration. Similarly, the Yangtze River Delta–Central Asia Cultural and Tourism Promotion Conference in Nanjing advanced a new chapter of Silk Road cooperation through destination promotion, cultural exchanges, and partnership signings.
Strengthening the Ice-and-Snow Industry’s Future
Within this broader international context, the 13th Austrian Winter Sports Days reaffirmed the growing role of winter sports as a bridge between technology, tourism, and cultural exchange. Doppelmayr’s active participation demonstrated how advanced infrastructure solutions can support not only efficient ski resort operations but also the long-term sustainability of the ice-and-snow industry. As China continues to invest in winter sports facilities and tourism following the legacy of the Beijing Winter Olympics, such international collaborations are expected to play a crucial role in shaping a resilient, innovative, and globally connected winter tourism ecosystem.
