Seven travel content creators from different countries have arrived in Nepal to promote Pokhara, Chitwan and Bardiya under the collaborative initiative between the Nepal Tourism Board (NTB) and TikTok. The creators from France, Portugal, Tunisia, South Korea, UAE, Bangladesh and Sri Lanka will visit key tourism spots and create digital content that will help raise Nepal’s profile as a tourist destination internationally. This initiative will increase awareness about Nepal as an international tourist destination through short videos, stories and real life experiences through TikTok.
Travel content creators will focus on Pokhara, Chitwan and Bardiya. These will be showcased through content created by the creators covering nature, wildlife, culture, local lifestyle, adventure and community tourism in each area. This will help raise awareness about these destinations through the eyes of international travelers.
International creators arrive to highlight the potential of Nepal’s tourism
The creators from France, Portugal, Tunisia, South Korea, UAE, Bangladesh and Sri Lanka have arrived in Nepal as part of the collaboration between the NTB and TikTok. Three creators from Tunisia and UAE arrived directly into Pokhara International Airport via flydubai. The creators were greeted by NTB Board member Santosh Pokharel, Senior Manager Surya Thapaliya, Pokhara Tourism Council President Hari Bhujel and NATTA Gandaki President Sangeeta Poudel.
The remaining creators were greeted at Tribhuvan International Airport in Kathmandu by NTB Senior Officers Kundan Sharma and Saroj Maharjan. This continues to show the Board’s commitment to promoting Nepal through using international digital platforms. The creators from various countries will help to raise awareness about Nepal to varied audiences.
Pokhara will be highlighted by creators
Bangladesh, Sri Lanka, Tunisia and UAE creators will focus on Pokhara. Anirban Kaiser from Bangladesh, Kasun Sampath Degoda Gamage from Sri Lanka, Balkis Ksouri and Mohamed Jamil Berry from Tunisia and Mohamed Nabil from UAE will create content showcasing the natural aspects, beautiful scenery, local lifestyle, culture and tourism activity in the area. This will give international audiences an insight into Pokhara.
Jeremy Beaudet from France will focus on wildlife, national parks, Tharu culture and nature while Daniel Rox Pinto from Portugal and Wongyu Lee from South Korea will visit Bardiya to showcase the natural aspects, wildlife and community tourism. This will show how varied the experiences are in Nepal.
Collaboration with TikTok to promote Nepal
This visit follows the collaboration between NTB and TikTok through a Memorandum of Understanding signed on August 19 2025. A campaign named #LifetimeExperiences was created to showcase Nepal’s beautiful Himalayan landscapes, culture, adventure tourism and local lifestyle through short videos. The collaboration also aims to inspire both local and international creators to explore Nepal’s destinations.
The collaboration continued throughout 2026 with more digital promotion activities. A 3 day Travel Content Creation Workshop was held in Kathmandu from June 24 to 26. Organized through collaboration between NTB and TikTok, the workshop brought together tourism entrepreneurs, digital creators, trekkers, mountaineers and other industry professionals. Attendees had training on digital storytelling, video creation and how to promote destinations through social media.
Creators will create videos to increase Nepal’s reach digitally
Throughout their visit the creators will create videos and other content highlighting the natural and cultural aspects of their allocated destinations. Local tourism businesses, hospitality, food, adventure and unique experiences will also be featured. This will help increase awareness of Nepal’s destinations to international travelers through TikTok and other social media platforms. The creators will provide insight into the destinations and will help reach younger audiences who use digital platforms for travel ideas.
The collaboration with creators will help raise the profile of Pokhara, Chitwan and Bardiya internationally. It will also provide new marketing opportunities for local tourism businesses. Highlighting real life experiences, beautiful destinations and personal stories can help potential travelers understand what these locations are offering. Continuing to work with international creators will help increase Nepal’s digital tourism presence and showcase its beautiful destinations, culture and adventure.
