ITB China 2026, scheduled from 26–28 May 2026 in Shanghai, has brought together global tourism stakeholders for high-level B2B networking and industry collaboration. Representing Nepal, the Nepal Tourism Board is participating alongside seven leading Nepalese tourism companies to promote the country as a premier global travel destination.

The exhibition serves as one of the most influential international platforms for travel professionals, enabling destinations and businesses to connect with global buyers, tour operators, and industry partners. Nepal’s participation highlights its commitment to expanding its footprint in key Asian markets, particularly China.
Nepal Promotes Adventure, Culture and Wellness Tourism at ITB China 2026
At Booth No. L35, Nepal is presenting its rich and diverse tourism offerings, positioning the country as a destination for adventure, culture, nature, wellness, and lifelong travel experiences. Visitors are being encouraged to explore Nepal’s unique tourism products, services, and destination opportunities.
The participating Nepali companies include:
- Destinago Tours and Travels
- Pearl Holidays
- Rupakot Resort
- Shuang Qi Tours
- Journey DMC
- The Trek Nepal
- Outdoor Expeditions

Through this joint participation, Nepal aims to strengthen international partnerships, attract more Chinese travelers, and further establish itself as a leading destination for immersive and experiential tourism.
