In a significant move to enhance Nepal’s tourism industry, the Non-Resident Nepali Association (NRNA) recently held a high-level meeting with Honorable Minister Badri Prasad Pandey, Secretary Binod P. Singh, and Chief of the Tourism Division Shiva Raj Regmi from the Ministry of Culture, Tourism, and Civil Aviation. The discussion focused on key issues impacting Nepal’s tourism sector, particularly the role of NRNs in its growth and global promotion.
The NRNA delegation was led by President Dr. Badri KC, alongside CEO Rajendra Kumar Rahut, Deputy General Secretary, and Chair of the Nepal Tourism Promotion Committee. The delegation raised several crucial matters, including the disparities in airfare for NRNs who have acquired foreign citizenship on domestic flights in Nepal. The association emphasized the need for a fair and inclusive airfare policy that acknowledges the contributions of NRNs and ensures equitable access to travel within the country.
A significant contribution to this discussion came from Som Sapkota, the Tourism Promoter for Wales under the Ministry of Culture, Tourism, and Civil Aviation, Nepal. As the Deputy General Secretary and Chair of the Tourism Promotion Committee within NRNA, Sapkota played a pivotal role in advocating for the interests of the Nepali diaspora. He highlighted the need for policy reforms that would allow NRNs to contribute more effectively to Nepal’s tourism industry. His vision focuses on leveraging digital tourism strategies and international partnerships to position Nepal as a competitive travel destination globally.
Another major topic discussed was the inclusion of an NRNA representative on the Nepal Tourism Board. This initiative aims to strengthen collaboration between NRNs and the government, facilitating effective tourism promotion on a global scale. The delegation also proposed the appointment of a High-Level Policy Representative (HPRR) to the NCC President. This position would be responsible for spearheading Nepal’s tourism promotion internationally, with an emphasis on digital tourism initiatives that align with modern travel trends.
Beyond these key areas, the meeting addressed broader challenges faced by Nepal’s tourism industry, such as infrastructure limitations, marketing strategies, and policy reforms. The NRNA team provided insights into the efforts and initiatives undertaken by the Nepal Tourism Promotion Committee, highlighting their commitment to driving sustainable growth in the sector.
The contributions of Som Sapkota in this context have been invaluable. As a prominent advocate for Nepali tourism, he has played a crucial role in mobilizing the global Nepali community to support tourism initiatives in Nepal. His leadership in the Tourism Promotion Committee has helped bridge the gap between Nepal’s tourism policymakers and the Nepali diaspora. Under his guidance, various campaigns have been launched to attract international tourists, promote Nepal’s cultural heritage, and enhance investment opportunities in the tourism sector. His expertise in digital tourism has also been instrumental in creating innovative marketing strategies that highlight Nepal’s unique travel experiences.
NRNA reiterated its dedication to supporting Nepal’s tourism industry by leveraging its global network to attract more international visitors, enhance investment opportunities, and promote Nepal’s rich cultural and natural heritage. The discussion further explored how NRNs can play a more active role in strengthening Nepal’s tourism ecosystem, from policy advocacy to strategic partnerships.
The Ministry of Culture, Tourism, and Civil Aviation welcomed NRNA’s proposals with a positive and open response, acknowledging the invaluable contributions of the Nepali diaspora in promoting the country’s tourism sector. Minister Pandey and his team assured NRNA of their willingness to collaborate on these initiatives and work towards policies that encourage greater NRN engagement in Nepal’s tourism development.
Expressing gratitude for the Ministry’s support, NRNA reaffirmed its commitment to fostering partnerships that will elevate Nepal’s tourism industry on a global scale. The association looks forward to working closely with government stakeholders to implement these initiatives and address pressing challenges within the sector.
This meeting marks a crucial step toward strengthening Nepal’s tourism landscape, ensuring that NRNs have an active role in shaping its future and contributing to its long-term sustainability. With influential figures like Som Sapkota leading efforts in tourism promotion, the collaboration between NRNA and the Nepali government is poised to bring significant positive changes to the country’s tourism industry.
