In a significant move aimed at enhancing customer convenience and promoting digital transactions, Citizens Bank International Limited has entered into a memorandum of understanding (MoU) with E-Sport Nepal, located in Nagpokhari, Kathmandu. The agreement was officially signed to provide exclusive benefits to the customers of Citizens Bank.
Up to 10 Percent Discount for Bank Customers at E-Sport Nepal
Following the signing of the agreement, Citizens Bank cardholders, privilege cardholders, and mobile banking users will now enjoy an attractive discount of up to 10 percent at all E-Sport Nepal outlets. This includes a 5 percent discount on EV (electric vehicle) charging services and an additional 5 percent discount on food purchases. The bank believes that such collaborations will not only benefit customers directly but also help encourage the shift from cash-based transactions to digital payments.
Citizens Bank has continually launched customer-friendly services with the aim of expanding the use of digital banking channels and motivating customers to make payments through digital platforms. The bank stated that all the details regarding the discounts available through digital transactions can be accessed on the official website of Citizens Bank.
Citizens Bank Leading in Digital Innovation
Citizens Bank International Limited has made substantial progress in digital innovation over recent years. The bank was recently honored with the prestigious global accolade “Bank of the Year 2024.” Building upon its digital transformation strategy, the bank recently collaborated with PhonePe to introduce Nepal’s first-ever virtual credit card, the “Citizens PhonePe Credit Card.” This innovation allows customers to enjoy credit facilities entirely through digital means, making it easier and safer to access banking services.
Moreover, Citizens Bank has set another benchmark by introducing the facility to apply for shares and obtain CRN (Customer Reference Number) directly through its mobile banking app, an industry first in Nepal. These innovative services underline the bank’s commitment to enhancing user convenience and supporting Nepal’s ongoing digital evolution.
Strong Nationwide Presence and Customer Base
Citizens Bank International Limited has built an extensive network across the country, enabling access to modern banking services for customers in both urban and rural areas. As of now, the bank operates 200 branches in 61 districts, supported by 167 ATMs, 3 extended counters, and 74 branchless banking units. Through this widespread infrastructure, the bank is serving more than 1.919 million customers across Nepal.
With its consistent focus on digital expansion, the bank has been instrumental in driving financial inclusion while promoting the adoption of modern banking tools. Whether it is through digital wallets, mobile apps, or branchless banking services, Citizens Bank continues to remain at the forefront of Nepal’s digital banking journey.
Digital Partnerships Aimed at Future Growth
The strategic partnership with E-Sport Nepal reflects the bank’s broader goal to align with innovative and modern service providers. E-Sport Nepal, known for its tech-driven facilities including EV charging and entertainment offerings, complements the bank’s ambition to modernize customer experience through cutting-edge services. This synergy is expected to create new customer value propositions and further expand the bank’s influence in the lifestyle and technology sectors.
The memorandum of understanding between Citizens Bank International Limited and E-Sport Nepal represents a significant milestone in promoting digital banking and customer-centric services in Nepal. With exclusive discounts on EV charging and food purchases, customers stand to gain not only monetary savings but also enhanced banking convenience. This initiative, backed by Citizens Bank’s commitment to innovation and digital transformation, highlights the evolving landscape of banking services that prioritize customer benefits and sustainability. As Citizens Bank continues to expand its services and digital offerings, partnerships like these play a crucial role in shaping Nepal’s future banking experience.
