Emirates has inaugurated a new Travel Store in Manama, Bahrain, strengthening its presence in a market it has served for more than 26 years. Located at Seef Boulevard, the 215-square-metre facility officially opened on 19 October 2026, offering customers a modern space to access the airline’s travel services and receive personalized assistance with their journeys.
The opening ceremony was attended by senior Emirates representatives, government officials, business partners, and media representatives. Among those present were Khalid Bel Jaflah, Emirates’ Divisional Vice President for Commercial Operations, Middle East and North Africa, and Sara Ahmed Buhiji, Chief Executive Officer of the Bahrain Tourism and Exhibitions Authority. The new store reflects Emirates’ continued investment in Bahrain and its commitment to improving customer service in the Kingdom.
Modern Design and Personalized Travel Services
The Emirates Travel Store features a contemporary interior with soft beige tones, ambient lighting, and the Ghaf Tree motif incorporated into its design. Customers can consult experienced travel advisers for flight bookings, itinerary planning, personalized recommendations, and Emirates Holidays packages. The store is designed to provide a welcoming environment where travellers can explore available services and receive support in planning their trips.
One of the main attractions is a Boeing 777 Business Class seat displayed inside the store, giving visitors an opportunity to experience an element of Emirates’ premium cabin offering. The facility also includes an interactive selfie mirror and a queue management system designed to make customer service more efficient. Located in Unit 15 on the ground floor of Seef Boulevard, the store operates seven days a week, from 8 a.m. to 6 p.m.
More Than 26 Years of Connecting Bahrain to the World
Emirates began operating flights to Bahrain on 25 January 2000 and has since connected passengers from the Kingdom to Dubai and destinations across its international network. According to the airline, it has operated more than 52,600 flights and carried approximately 8.3 million passengers between Bahrain and Dubai, demonstrating the longstanding importance of the route to its regional operations.
The airline currently operates 14 weekly flights between Bahrain and Dubai using Boeing 777 and Airbus A350 aircraft. These services offer connections through Dubai to destinations including Dhaka, Manila, Thiruvananthapuram, Kochi, and Chennai. Emirates SkyCargo also supports Bahrain’s international trade by connecting local businesses with global markets and transporting cargo to and from the Kingdom.
Strengthening Customer Service and Regional Connectivity
Khalid Bel Jaflah said Bahrain remains an important part of the Emirates network, highlighting the airline’s longstanding relationship with the Kingdom. He explained that opening the new Travel Store represents continued investment in the Bahraini market and supports the airline’s ambition to improve the customer experience through more innovative services, in line with its “Fly Better” promise.
The new facility adds a dedicated in person service option for customers seeking assistance with travel arrangements and holiday planning. Alongside its flight operations and cargo services, Emirates continues to focus on strengthening regional partnerships, expanding international connectivity, and investing in its fleet, cabin interiors, inflight entertainment, and connectivity. The opening reinforces the airline’s commitment to serving travelers and businesses in Bahrain while connecting the Kingdom with destinations worldwide.
