The year 2081 BS (2024-2025 AD) proved to be an encouraging one for Nepal’s tourism industry, as the country welcomed a total of 11,71,121 international tourists, marking a 14 percent increase compared to the previous year’s figure of 10,14,871. While the rise in overall tourist arrivals has sparked optimism in the tourism sector, a closer look at the monthly trends reveals important insights into seasonal patterns, the impact of promotional activities, and the need for more sustainable tourism strategies.
Monthly Breakdown of Tourist Arrivals in 2081 BS
| Month | Tourist Arrivals |
|---|---|
| January | 80,000 |
| February | 96,880 |
| March | 1,21,687 |
| April | 1,11,376 |
| May | 90,211 |
| June | 76,736 |
| July | 64,599 |
| August | 72,719 |
| September | 96,305 |
| October | 1,24,393 |
| November | 1,14,501 |
| December | 92,034 |
The tourism season in Nepal typically peaks during the spring and autumn months, and this trend remained consistent in 2081. March, April, October, and November collectively recorded the highest numbers, with October leading at 1,24,393 arrivals, closely followed by March with 1,21,687 tourists. These periods coincide with Nepal’s two major trekking seasons the post-winter spring months and the post-monsoon autumn months when the weather is generally stable, skies are clear, and views of the Himalayas are at their best.
However, tourist numbers saw a sharp dip during the monsoon season, particularly in July (64,599) and August (72,719). The persistent rains, muddy trekking trails, and high risks of landslides in certain areas are the primary reasons for the decreased footfall during these months. Similarly, although June (76,736) and May (90,211) still brought in a moderate number of tourists, the downward trend compared to March and April is evident.
The relatively lower arrivals during the summer and monsoon months reflect not only the natural climatic challenges of the region but also underscore the need for better promotion of alternative destinations and indoor tourism activities during the off-season. Nepal, rich in culture, heritage, and wellness tourism potential, could tap into these segments more proactively.
Despite these seasonal fluctuations, the overall increase of 14 percent from 2023 is a testament to the country’s growing appeal and effective efforts in recovering from the setbacks of the COVID-19 pandemic. Strategic airline connectivity improvements, increasing global interest in sustainable travel, and the government’s active participation in international tourism fairs and campaigns have all contributed to this encouraging rise. Another pivotal factor influencing this rise is the improved visa facilities, including the e-visa system and visa-on-arrival services, which have made Nepal more accessible to tourists from different parts of the world.
Likewise, the reopening and restoration of major trekking routes and heritage sites that were damaged by past natural disasters have enhanced Nepal’s reputation as a reliable and safe destination. However, experts also point out that while the numerical increase is promising, the qualitative aspect of tourism such as per capita spending, average length of stay, and environmental impact needs more focused attention. There is still room for infrastructural development, better training for tourism professionals, and digital transformation of services to ensure a world-class experience for visitors.
With the support of the private sector, the Tourism Year 2082 campaign is also expected to highlight underexplored regions like Karnali and Far-West Nepal, promote homestay tourism, and support community-based tourism models. Events and festivals showcasing Nepali culture, adventure tourism expos, and wellness retreats are in the pipeline to attract niche markets such as yoga tourists, spiritual travelers, and eco-tourists.
Still, industry stakeholders caution that without timely execution, infrastructure readiness, and strong coordination between federal, provincial, and local bodies, the campaign risks being another missed opportunity. Past experiences from earlier “Tourism Year” declarations, such as in 2020 which was disrupted by the pandemic, have highlighted the importance of resilience and adaptability in the planning process.
While the total tourist arrivals in 2081 indicate a positive trend and growing global interest in Nepal as a travel destination, the data also provides a critical lens to evaluate the seasonal challenges and gaps in promotional strategies. With the upcoming Tourism Year 2082, Nepal stands at a crossroads. If handled effectively, it could not only surpass its previous records but also reposition the country as a premier, sustainable, and year-round travel destination on the world map.
